E. V. van Reijmersdal
Marketing · 2007–2020
A researcher in the Science corpus: 20 papers; trusts 64 researchers and is trusted by 38 researchers here, as inferred from the citation graph.
Subfields
- Marketing — 208 citations into it; #248 of 6,289 by trust here, #280 by citations
- Sociology and Political Science — 180 citations into it; #1,075 of 22,756 by trust here, #1,036 by citations
- Literature and Literary Theory — 131 citations into it; #87 of 2,496 by trust here, #34 by citations
- Gender Studies — 54 citations into it; #2,446 of 4,924 by trust here, #1,453 by citations
- Organizational Behavior and Human Resource Management — 42 citations into it
- Information Systems and Management — 33 citations into it; #2,788 of 3,842 by trust here, #1,654 by citations
- Education — 30 citations into it; #1,791 of 11,309 by trust here, #1,340 by citations
- Human-Computer Interaction — 20 citations into it; #1,210 of 2,253 by trust here, #861 by citations
Whom E. V. van Reijmersdal trusts overall
Their strongest outbound trust, strongest first, inferred from their citations.
- Andrew F. Hayes
- Cristel A. Russell
- Annie Lang
- Esther Rozendaal
- Moniek Buijzen
- Peter C. Neijens
- Moonhee Yang
- Margaret C. Campbell
- Kristopher J Preacher
- S. Auty
Who trusts E. V. van Reijmersdal overall
- Sophie C. Boerman
- Bartosz W. Wojdynski
- Nathaniel J. Evans
- Esther Rozendaal
- Jörg Matthes
- Moniek Buijzen
- Edith G. Smit
- S. De Jans
- Liselot Hudders
- Peter C. Neijens
Papers from E. V. van Reijmersdal's perspective
Ordered by how strongly the researchers E. V. van Reijmersdal trusts endorse each paper. Same corpus, a different order for every researcher.
- Introduction to Mediation, Moderation, and Conditional Process Analysis: A Regression-Based Approach
- Reconsidering Advertising Literacy as a Defense Against Advertising Effects
- The Development of Marketplace Persuasion Knowledge in Children, Adolescents, and Young Adults
- Comparing Children's and Adults' Cognitive Advertising Competences in the Netherlands
- Audience Response to Product Placements: An Integrative Framework and Future Research Agenda
- An Examination of the Effects of Activating Persuasion Knowledge on Consumer Response to Brands Engaging in Covert Marketing
- Beyond Baron and Kenny: Statistical Mediation Analysis in the New Millennium
- Is Children's Understanding of Nontraditional Advertising Comparable to Their Understanding of Television Advertising?
- Statistical mediation analysis with a multicategorical independent variable. (British Journal of Mathematical & Statistical Psychology)
- More than meets the eye
Their papers
- Introducing the PCMC Model: An Investigative Framework for Young People's Processing of Commercialized Media Content (2010) — 303 citations
- Effects of TV brand placement on brand image (2007) — 121 citations
- Sponsorship Disclosure: Effects of Duration on Persuasion Knowledge and Brand Responses (2012) — 393 citations
- Effects of online advertising format and persuasion knowledge on audience reactions (2012) — 282 citations
- A New Branch of Advertising (2009) — 113 citations
- Using Eye Tracking to Understand the Effects of Brand Placement Disclosure Types in Television Programs (2015) — 178 citations
- Brand placement prominence: good for memory! Bad for attitudes? (2009) — 157 citations
- How media factors affect audience responses to brand placement (2010) — 115 citations
- Effects of sponsorship disclosure timing on the processing of sponsored content: a study on the effectiveness of European disclosure regulations (2014) — 190 citations
- Informing consumers about 'hidden' advertising. A literature review of the effects of disclosing sponsored content (2016) — 94 citations
- Development of the Persuasion Knowledge Scales of Sponsored Content (PKS-SC) (2018) — 110 citations
- Interactivity in Brand Web Sites: Cognitive, Affective, and Behavioral Responses Explained by Consumers’ Online Flow Experience (2012) — 440 citations
- Children's Responses to Advertising in Social Games (2013) — 105 citations
- Effects of Disclosing Influencer Marketing in Videos: An Eye Tracking Study among Children in Early Adolescence (2020) — 121 citations
- Branded Apps: Explaining Effects of Brands’ Mobile Phone Applications on Brand Responses (2019) — 92 citations
- Insights in adolescents’ advertising literacy, perceptions and responses regarding sponsored influencer videos and disclosures (2019) — 107 citations
- Disclosing the persuasive nature of advergames: moderation effects of mood on brand responses via persuasion knowledge (2015) — 102 citations
- Effects of Prominence, Involvement, and Persuasion Knowledge on Children's Cognitive and Affective Responses to Advergames (2012) — 267 citations
- Reconsidering Advertising Literacy as a Defense Against Advertising Effects (2011) — 389 citations
- Today’s practice of brand placement and the industry behind it (2009) — 103 citations