Comparing Children's and Adults' Cognitive Advertising Competences in the Netherlands

By Esther Rozendaal, Moniek Buijzen, Patti M. Valkenburg. 2010

204 citations recorded by the source corpus.

Subfields: Literature and Literary Theory, Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/299f72fc23b6a7872e4442c61233237b4582cf26

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Citations in the corpus

Children's Responses to Advertising in Social Games (2013, background): “However, our percentages are markedly lower when compared to children’s persuasion knowledge of traditional television commercials (Owen et al. 2012; Rozendaal, Buijzen, and Valkenburg 2010).”
Children's Advertising Literacy for Advergames: Perception of the Game as Advertising (2014, background): “…extant research, primarily based on television commercials, has shown that by about eight years of age most children can differentiate advertising from television programs and understand the persuasive intent of advertising (Roedder 1981; Rozendaal, Buijzen, and Valkenburg 2010, 2011; Young 2003).”
Rethinking the Persuasion Knowledge Model: Schematic Antecedents and Associative Outcomes of Persuasion Knowledge Activation for Covert Advertising (2015, background): “…of persuasive intent and subsequent persuasion knowledge activation in traditional advertising formats have been empirically investigated (Rozendaal, Buijzen, and Valkenburg 2010; Boerman, Van Reijmersdal, and Neijens 2012), significantly less information exists as to whether covert…”
Reconsidering Advertising Literacy as a Defense Against Advertising Effects (2011, background): “For example, Rozendaal et al. (2010a) showed that it was only by the age of 11 that three-quarter of all children could articulate the persuasive intent of advertising after exposure to a commercial message.”
The Covert Advertising Recognition and Effects (CARE) model: Processes of persuasion in native advertising and other masked formats (2020, background): “Children are often unable to recognize advertising until at least the age of 5 (Butter, Popovich, Stackhouse, and Garner 1981), and do not reach typical adult levels of advertising recognition until the age of 9 or 10 (Rozendaal, Buijzen, and Valkenburg 2010).”
Technology, Humanness, and Trust: Rethinking Trust in Technology (2015, background): “For example, multiple-player games, blogs, search engines, and other user-generated content applications are high in dynamism because users can generate content that makes each user’s experience unique (Orlikowski, 2007; Rozendaal, Buijzen, & Valkenburg, 2010).”
Effects of online advertising format and persuasion knowledge on audience reactions (2012, methodology): “distinguishing advertising content from editorial content) (Bijmolt et al. 1998; Rozendaal et al. 2010), understanding of persuasive and selling intent (Lawlor and Prothero 2008), and ad skepticism (Obermiller and Spangenberg 1998).”
Children’s understanding of advertisers’ persuasive tactics (2011, background): “It is not before children enter this phase that they develop an understanding of the persuasive intent of advertising – that is, the intent to influence purchase behaviour by changing consumers’ attitudes and cognitions (Rozendaal et al. 2010).”
Development and Validation of a Survey Instrument to Measure Children's Advertising Literacy (2016, methodology): “Following Rozendaal et al. (2010), recognition of advertising (RA) was measured by presenting children with three television commercials (one for candy, one for chocolate spread, and one for home loans).”
Development of the Persuasion Knowledge Scales of Sponsored Content (PKS-SC) (2018, methodology): “By trying out different measures used in prior research (e.g. Rozendaal, Buijzen, and Valkenburg 2010; Rozendaal, Opree, and Buijzen 2016; Wojdynski and Evans 2016), we aimed to find the most reliable and valid measure that can capture whether people can generally recognize sponsored content within…”
Advertising targeting young children: an overview of 10 years of research (2006–2016) (2019, background): “In the last decade, research added to this that children also understand the selling intent of commercial messages, recognize advertising’s source and perceive its intended audience by this age (Rozendaal, Buijzen, and Valkenburg 2010, Rozendaal et al. 2011). However, children develop the understand”