Effects of sponsorship disclosure timing on the processing of sponsored content: a study on the effectiveness of European disclosure regulations
By Sophie C. Boerman, E. V. van Reijmersdal, Peter C. Neijens. 2014
190 citations recorded by the source corpus.
Subfields: Marketing, Sociology and Political Science
View Paper: https://www.semanticscholar.org/paper/9970a9eea7b88a84061334f89bd63ea8cc125762
How researchers see this paper
The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.
In Marketing
- Bartosz W. Wojdynski
- Nathaniel J. Evans
- Sophie C. Boerman
- Seunghyun Kim
- Seounmi Youn
- E. V. van Reijmersdal
- Gaelle Duthler
- Ganga Dhanesh
In Sociology and Political Science
- Bartosz W. Wojdynski
- Nathaniel J. Evans
- Sophie C. Boerman
- Seounmi Youn
- Seunghyun Kim
- E. V. van Reijmersdal
- Gaelle Duthler
- Ganga Dhanesh
Citations in the corpus
- Newsfeed native advertising on Facebook: young millennials’ knowledge, pet peeves, reactance and ad avoidance (2019, background): “This is known as ‘conceptual’ persuasion knowledge, which is its cognitive dimension (Boerman et al. 2012, 2014).”
- Informing consumers about 'hidden' advertising. A literature review of the effects of disclosing sponsored content (2016, background): “Boerman et al. (2014) showed that a disclosure presented prior to or concurrent with the placement (vs. a disclosure after the placement or no disclosure) resulted in less favorable brand attitudes through higher rates of persuasion knowledge and critical processing.”
- Relationship management through social media influencers: Effects of followers’ awareness of paid endorsement (2019, background): “Although counter-intuitive to the predicted negative impact of disclosure on attitudinal persuasion knowledge (Boerman et al., 2012, 2014, 2017; Wojdynski et al., 2017; van Reijmersdal et al., 2016) this finding could be explained in the context of social media influencer marketing.”
- The Covert Advertising Recognition and Effects (CARE) model: Processes of persuasion in native advertising and other masked formats (2020, background): “…recognition in digital covert advertising contexts are shaped by where it is placed (Wojdynski 2016; Wojdynski and Evans 2016), when it appears (Boerman, Van Reijmersdal, and Neijens 2014), its duration (Boerman et al. 2012), and the language used (Evans et al. 2017; Wojdynski and Evans 2016;…”