Effects of online advertising format and persuasion knowledge on audience reactions

By Karolina Tutaj, E. V. van Reijmersdal. 2012

282 citations recorded by the source corpus.

Subfields: Literature and Literary Theory, Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/96afa107bad937a8b42d59c0d95da9553071df7a

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Literature and Literary Theory

1. Bartosz W. Wojdynski
2. Nathaniel J. Evans
3. E. V. van Reijmersdal
4. Sophie C. Boerman
5. Liselot Hudders
6. Veroline Cauberghe
7. S. De Jans
8. Michelle A. Amazeen

In Marketing

1. Bartosz W. Wojdynski
2. Nathaniel J. Evans
3. E. V. van Reijmersdal
4. Sophie C. Boerman
5. Liselot Hudders
6. Seunghyun Kim
7. Seounmi Youn
8. Veroline Cauberghe

In Sociology and Political Science

1. Bartosz W. Wojdynski
2. Nathaniel J. Evans
3. Sophie C. Boerman
4. Liselot Hudders
5. E. V. van Reijmersdal
6. Seounmi Youn
7. Seunghyun Kim
8. Veroline Cauberghe

Citations in the corpus

• The Deceptiveness of Sponsored News Articles (2016, methodology): “Recognition of the article as advertising was measured by coding participants’ responses to series of three questions immediately after they finished viewing the article (Tutaj & van Reijmersdal, 2012; Wojdynski & Evans, 2016).”
• Newsfeed native advertising on Facebook: young millennials’ knowledge, pet peeves, reactance and ad avoidance (2019, background): “In contrast, formats of online advertising such as pop-up ads and banner ads are clearly demarcated by ad disclosure, making its format more prominent (Tutaj and van Reijmersdal 2012).”
• Reducing Native Advertising Deception: Revisiting the Antecedents and Consequences of Persuasion Knowledge in Digital News Contexts (2018, background): “Although some Western European scholars have published empirical work on the reception of sponsored news in countries such as Belgium (Krouwer & Poels, 2017) and the Netherlands (Tutaj & van Reijmersdal, 2012), more international studies are warranted.”
• Development of the Persuasion Knowledge Scales of Sponsored Content (PKS-SC) (2018, methodology): “…of understanding of selling and persuasive intent (INTENT) was a combination of measures of persuasive and selling intent used in prior studies (e.g. Oates, Blades, and Gunter 2002; Rozendaal, Opree, and Buijzen 2016; Tutaj and van Reijmersdal 2012; Van Reijmersdal, Rozendaal, and Buijzen 2012).”
• The Covert Advertising Recognition and Effects (CARE) model: Processes of persuasion in native advertising and other masked formats (2020, background): “To date, a variety of measures have been used to measure advertising recognition (Tutaj and van Reijmersdal 2012; Wojdynski and Evans 2016) or overlapping concepts such as state conceptual persuasion knowledge (Boerman, van Reijmersdal, Rozendaal and Dima 2018; Ham et al. 2015).”
• How an Advertising Disclosure Alerts Young Adolescents to Sponsored Vlogs: The Moderating Role of a Peer-Based Advertising Literacy Intervention through an Informational Vlog (2018, methodology): “In addition, their understanding of advertising’s selling intent was measured using two items, following Tutaj and van Reijmersdal (2012): (1) “The aim of advertising is to sell products/services” and (2) “The aim of advertising is to stimulate the sales of products/ services” (a ¼ .84, M¼ 3.66,…”