Moonhee Yang

Marketing · 2006–2007

A researcher in the Science corpus: 2 papers; trusts 8 researchers and is trusted by 8 researchers here, as inferred from the citation graph.

Subfields

• Marketing — 10 citations into it; #1,778 of 6,289 by trust here, #2,815 by citations
• Literature and Literary Theory — 8 citations into it; #720 of 2,496 by trust here, #1,247 by citations
• Experimental and Cognitive Psychology — 6 citations into it
• Sociology and Political Science — 6 citations into it; #6,748 of 22,756 by trust here, #9,254 by citations

Whom Moonhee Yang trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

1. Michelle R. Nelson
2. Alain d'Astous
3. David Roskos-Ewoldsen
4. L. Shrum
5. R. Fazio
6. R. Wyer
7. Cristel A. Russell
8. Cynthia R. Morton
9. Rosellina Ferraro
10. Michael A. Olson

Who trusts Moonhee Yang overall

1. E. V. van Reijmersdal
2. S. Peters
3. Christoph Klimmt
4. David Roskos-Ewoldsen
5. Edith G. Smit
6. Peter C. Neijens
7. Glenn Leshner
8. Moniek Buijzen
9. Jean M. Brechman
10. Lucian F. Dinu

Papers from Moonhee Yang's perspective

Ordered by how strongly the researchers Moonhee Yang trusts endorse each paper. Same corpus, a different order for every researcher.

1. Implicit measures in social cognition. research: their meaning and use. (Annual Review of Psychology)
2. Media entertainment: The psychology of its appeal.
3. The Psychology of Entertainment Media: Blurring the Lines Between Entertainment and Persuasion
4. Recall of Brand Placements in Computer/Video Games (Journal of Advertising Research)
5. Social Comprehension and Judgment: The Role of Situation Models, Narratives, and Implicit Theories
6. The Effectiveness of Brand Placements in the Movies: Levels of Placements, Explicit and Implicit Memory, and Brand-Choice Behavior
7. Media Priming: An Updated Synthesis
8. I'll Have What She's Having: Gauging the Impact of Product Placements on Viewers
9. A Study of Factors Affecting Consumer Evaluations and Memory of Product Placements in Movies
10. The Effectiveness of "in-Game" Advertising: Comparing College Students' Explicit and Implicit Memory for Brand Names

Their papers

• The Effectiveness of Brand Placements in the Movies: Levels of Placements, Explicit and Implicit Memory, and Brand-Choice Behavior (2007) — 257 citations
• The Effectiveness of "in-Game" Advertising: Comparing College Students' Explicit and Implicit Memory for Brand Names (2006) — 268 citations