S. Auty
Marketing · 2004–2013
A researcher in the Science corpus: 2 papers; trusts 2 researchers and is trusted by 6 researchers here, as inferred from the citation graph.
Subfields
- Marketing — 17 citations into it; #2,099 of 6,289 by trust here, #2,717 by citations
- Literature and Literary Theory — 10 citations into it; #917 of 2,496 by trust here, #728 by citations
- Sociology and Political Science — 9 citations into it
Whom S. Auty trusts overall
Their strongest outbound trust, strongest first, inferred from their citations.
Who trusts S. Auty overall
- E. V. van Reijmersdal
- Moniek Buijzen
- L. Owen
- Esther Rozendaal
- A. Nairn
- Peter C. Neijens
- Jörg Matthes
- Edith G. Smit
Papers from S. Auty's perspective
Ordered by how strongly the researchers S. Auty trusts endorse each paper. Same corpus, a different order for every researcher.
- Children's Responses to the Screen: A Media Psychological Approach
- Does Advertising Literacy Mediate the Effects of Advertising on Children? A Critical Examination of Two Linked Research Literatures in Relation to Obesity and Food Choice
- BrandChild: Remarkable Insights into the Minds of Today's Global Kids and Their Relationship with Brands
- Introducing the PCMC Model: An Investigative Framework for Young People's Processing of Commercialized Media Content
- Identifying Determinants of Young Children's Brand Awareness: Television, Parents, and Peers.
- I'll Have What She's Having: Gauging the Impact of Product Placements on Viewers
- Investigating the Effectiveness of Product Placements in Television Shows: The Role of Modality and Plot Connection Congruence on Brand Memory and Attitude
- Children, Advertising, and Product Experiences: A Multimethod Inquiry
- The Development of Marketplace Persuasion Knowledge in Children, Adolescents, and Young Adults
- Factual and evaluative approaches to modifying children's responses to violent television
Their papers
- Is Children's Understanding of Nontraditional Advertising Comparable to Their Understanding of Television Advertising? (2013) — 101 citations
- Exploring children's choice: the reminder effect of product placement (2004) — 333 citations