Peter C. Neijens

Marketing · 2002–2015

A researcher in the Science corpus: 10 papers; trusts 24 researchers and is trusted by 17 researchers here, as inferred from the citation graph.

Subfields

• Marketing — 80 citations into it; #623 of 6,289 by trust here, #421 by citations
• Sociology and Political Science — 75 citations into it; #2,610 of 22,756 by trust here, #2,108 by citations
• Literature and Literary Theory — 46 citations into it; #274 of 2,496 by trust here, #100 by citations
• Organizational Behavior and Human Resource Management — 22 citations into it
• Gender Studies — 20 citations into it; #2,857 of 4,924 by trust here, #1,538 by citations
• Communication — 12 citations into it
• Education — 7 citations into it
• Applied Psychology — 6 citations into it

Whom Peter C. Neijens trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

1. Andrew F. Hayes
2. Cristel A. Russell
3. E. V. van Reijmersdal
4. Annie Lang
5. Kristopher J Preacher
6. Moonhee Yang
7. Susan M. Mudambi
8. J. Landis
9. Yifeng Hu
10. Chris M. Forman

Who trusts Peter C. Neijens overall

1. E. V. van Reijmersdal
2. Sophie C. Boerman
3. Bartosz W. Wojdynski
4. Nathaniel J. Evans
5. Edith G. Smit
6. Jörg Matthes
7. G. van Noort
8. Moniek Buijzen
9. Brigitte Naderer
10. S. De Jans

Papers from Peter C. Neijens's perspective

Ordered by how strongly the researchers Peter C. Neijens trusts endorse each paper. Same corpus, a different order for every researcher.

1. Beyond Baron and Kenny: Statistical Mediation Analysis in the New Millennium
2. SPSS and SAS procedures for estimating indirect effects in simple mediation models (Behavoir research methods, instruments & computers)
3. Audience Response to Product Placements: An Integrative Framework and Future Research Agenda
4. Reconsidering Advertising Literacy as a Defense Against Advertising Effects
5. PROCESS : A Versatile Computational Tool for Observed Variable Mediation , Moderation , and Conditional Process Modeling 1
6. Brand Appearances on Prime-Time Television
7. More than meets the eye
8. A New Branch of Advertising (Journal of Advertising Research)
9. Internet forums as influential sources of consumer information
10. Using the Limited Capacity Model of Motivated Mediated Message Processing to Design Effective Cancer Communication Messages

Their papers

• "Highly Recommended!" The Content Characteristics and Perceived Usefulness of Online Consumer Reviews (2011) — 413 citations
• Effects of TV brand placement on brand image (2007) — 121 citations
• Sponsorship Disclosure: Effects of Duration on Persuasion Knowledge and Brand Responses (2012) — 393 citations
• A New Branch of Advertising (2009) — 113 citations
• Using Eye Tracking to Understand the Effects of Brand Placement Disclosure Types in Television Programs (2015) — 178 citations
• How media factors affect audience responses to brand placement (2010) — 115 citations
• Effects of sponsorship disclosure timing on the processing of sponsored content: a study on the effectiveness of European disclosure regulations (2014) — 190 citations
• Today’s practice of brand placement and the industry behind it (2009) — 103 citations
• The Effects Of Program Involvement On Commercial Exposure And Recall In A Naturalistic Setting (2007) — 87 citations
• The Effects of Magazine-Induced Psychological Responses and Thematic Congruence on Memory and Attitude toward the Ad in a Real-Life Setting (2002) — 217 citations