Introducing the PCMC Model: An Investigative Framework for Young People's Processing of Commercialized Media Content

By Moniek Buijzen, E. V. van Reijmersdal, L. Owen. 2010

303 citations recorded by the source corpus.

Subfields: Education, Literature and Literary Theory, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/52d16b6cb3fd33521b02d5cc5a490c7959d994f8

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Education

1. Esther Rozendaal
2. Moniek Buijzen
3. E. V. van Reijmersdal
4. Sophie C. Boerman
5. Suzanna J. Opree
6. Nathaniel J. Evans
7. Patti M. Valkenburg
8. Bartosz W. Wojdynski

In Literature and Literary Theory

1. E. V. van Reijmersdal
2. Bartosz W. Wojdynski
3. Moniek Buijzen
4. Nathaniel J. Evans
5. Sophie C. Boerman
6. Esther Rozendaal
7. Suzanna J. Opree
8. L. Owen

In Sociology and Political Science

1. Bartosz W. Wojdynski
2. E. V. van Reijmersdal
3. Nathaniel J. Evans
4. Sophie C. Boerman
5. Esther Rozendaal
6. Moniek Buijzen
7. Suzanna J. Opree
8. Peter C. Neijens

Citations in the corpus

• Is Children's Understanding of Nontraditional Advertising Comparable to Their Understanding of Television Advertising? (2013, methodology): “Furthermore, Fielder et al. (2007) note that 73% of online advertising to children is covert in that it is embedded into the entertainment context.”
• The effects of the standardized instagram disclosure for micro- and meso-influencers (2020, background): “Because the effect of the disclosure on brand recall is only indirect, via ad recognition, this supports the notion that the activation of persuasion knowledge requires systematic processing of the post, increasing people's memory of the advertised brand (Buijzen et al., 2010).”
• Reconsidering Advertising Literacy as a Defense Against Advertising Effects (2011, background): “In their model of young people’s advertising processing, Buijzen et al. (2010) have argued that a high level of message elaboration is necessary for the retrieval and application of relevant advertising-related knowledge.”
• Children’s understanding of advertisers’ persuasive tactics (2011, background): “Within each phase, children accumulate socio-cognitive and information-processing skills that positively affect the development of specific components of advertising literacy (Buijzen et al. 2010).”
• The Covert Advertising Recognition and Effects (CARE) model: Processes of persuasion in native advertising and other masked formats (2020, background): “…type of processing or strategy in which message evaluation is minimal and more automatic, and the message-relevant judgments that do occur are a result of self-generated experiential inferences, such as fluency (Buijzen, van Reijmersdal, and Owen 2010; Heath 2000; Meyers-Levy and Malaviya 1999).”
• Children's Responses to Advertising in Social Games (2013, unknown): “Along with the development of this conceptual understanding of advertising, children also acquire more critical attitudes toward it (for reviews, see John 1999; Kunkel et al. 2004).”
• Development and Validation of a Survey Instrument to Measure Children's Advertising Literacy (2016, background): “…& Malaviya, 1999; Petty & Cacioppo, 1996) suggest that as a consequence children are unlikely to activate and use their conceptual advertising knowledge to critically evaluate an advertisement and the advertised product (see Buijzen et al., 2010; Harris et al., 2009; Nairn & Fine, 2008).”
• Using Eye Tracking to Understand the Effects of Brand Placement Disclosure Types in Television Programs (2015, background): “These findings are consistent with processing and persuasion knowledge theories arguing that the activation of persuasion knowledge requires elaborate processing of the content (Buijzen, Van Reijmersdal, and Owen 2010).”