A New Branch of Advertising
By E. V. van Reijmersdal, Peter C. Neijens, Edith G. Smit. Journal of Advertising Research, 2009
113 citations recorded by the source corpus.
Subfields: Marketing, Sociology and Political Science
View Paper: https://www.semanticscholar.org/paper/c335c920bf554fc114b3571786d1d4ff25591e79
How researchers see this paper
The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.
In Marketing
- E. V. van Reijmersdal
- Brigitte Naderer
- Sophie C. Boerman
- Jörg Matthes
- Peter C. Neijens
- Edith G. Smit
- Alexandra Dima
- Bartosz W. Wojdynski
In Sociology and Political Science
- E. V. van Reijmersdal
- Sophie C. Boerman
- Jörg Matthes
- Brigitte Naderer
- Peter C. Neijens
- Edith G. Smit
- Esther Rozendaal
- Alexandra Dima
Citations in the corpus
- Today’s practice of brand placement and the industry behind it (2009, background): “The most recent review shows that placement format and prominence were most frequently studied with objective audience characteristics playing no role in audience reactions, but the more subjective characteristics, such as a favourable attitude towards the programme, did (Van reijmersdal et al. 2009”
- Development of the Persuasion Knowledge Scales of Sponsored Content (PKS-SC) (2018, background): “Sponsored content, which is also referred to as embedded advertising, native advertising, content marketing, and brand or product placement, is the purposeful integration of brands and products into non-commercial media content paid for by a sponsor (Van Reijmersdal, Neijens, and Smit 2009).”
- Good guy vs. bad guy: the influence of parasocial interactions with media characters on brand placement effects (2015, unknown): “…2009; Asia: Nelson and Devanathan 2006; Australia: Scott and Craig-Lees 2010; North America: Russell and Stern 2006; for recent reviews, see van Reijmersdal, Neijens, and Smit 2009; Williams et al. 2011), there is still a pressing need for research on the impact of brand placements (R.C.…”
- Product placement disclosures: Exploring the moderating effect of placement frequency on brand responses via persuasion knowledge (2016, result): “Since the acceptance of placements varies by age and education (de Gregorio and Sung 2010), the results obtained from student samples may be limited in their external validity (see van Reijmersdal, Neijens, and Smit 2009; Meltzer, Naab, and Daschmann 2012).”