Children's Responses to Advertising in Social Games

By Esther Rozendaal, N. Slot, E. V. van Reijmersdal, Moniek Buijzen. 2013

105 citations recorded by the source corpus.

Subfields: Education, Literature and Literary Theory, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/c99c10f6acf7432b141c1361b4a5f972f8ec02b7

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Education

1. Katarina Panic
2. Veroline Cauberghe
3. Liselot Hudders

In Literature and Literary Theory

1. Liselot Hudders
2. Veroline Cauberghe
3. Katarina Panic

In Sociology and Political Science

1. Liselot Hudders
2. Veroline Cauberghe
3. Katarina Panic
4. Chen Lou

Citations in the corpus

• How advertising literacy training affect children's responses to television commercials versus advergames (2016, background): “While some authors claim that improving children’s cognitive advertising knowledge has a negative effect on advertising effectiveness (e.g. Robertson and Rossiter 1974; Rozendaal, Buijzen, and Valkenburg 2009; Rozendaal et al. 2013), other studies have failed to find this negative effect on brand ev”