Today’s practice of brand placement and the industry behind it

By Edith G. Smit, E. V. van Reijmersdal, Peter C. Neijens. 2009

103 citations recorded by the source corpus.

Subfields: Computer Graphics and Computer-Aided Design, Gender Studies, Visual Arts and Performing Arts

View Paper: https://www.semanticscholar.org/paper/e355548dd7d66df5747b0e1b55b511215506b4ab

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Gender Studies

1. E. V. van Reijmersdal
2. Edith G. Smit
3. Peter C. Neijens

Citations in the corpus

• How media factors affect audience responses to brand placement (2010, background): “Ferraro & Avery 2000) and practitioner studies (e.g. Karrh et al. 2003; Russell & Belch 2005; Smit et al. 2009) to qualitative (e.”