Reconsidering Advertising Literacy as a Defense Against Advertising Effects

By Esther Rozendaal, Matthew A. Lapierre, E. V. van Reijmersdal, Moniek Buijzen. 2011

389 citations recorded by the source corpus.

Subfields: Education, Marketing, Human-Computer Interaction

View Paper: https://www.semanticscholar.org/paper/a1efb7bc8335d9c0700f8ee9117ab898abcd72f8

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Education

In Marketing

In Human-Computer Interaction

Citations in the corpus

The Relationship of Persuasion Knowledge, Identification of Commercial Intent and Persuasion Outcomes in Advergames—the Role of Media Context and Presence (2014, background): “1994), but there is also some discussion about the appropriate measurement of advertising literacy and persuasion knowledge among children (e.g., Kunkel 2010; Rozendaal et al. 2011).”
Developing Persuasion Knowledge by Teaching Advertising Literacy in Primary School (2016, methodology): “We integrated examples of advertising that targeted children and parents as a way to show tactics and facilitate discussion (Rozendaal et al. 2011).”
Children's Advertising Literacy for Advergames: Perception of the Game as Advertising (2014, background): “In other words, children lack the motivation and ability to retrieve and apply their advertising-related knowledge (Rozendaal et al. 2011).”
Using Eye Tracking to Understand the Effects of Brand Placement Disclosure Types in Television Programs (2015, background): “Because this coping behavior occurs only when consumers realize that a message has a persuasive intent, the ability to differentiate a persuasive message (such as advertising) from other content is considered the first level of persuasion knowledge (John 1999; Rozendaal et al. 2011).”
How sponsorship transparency mitigates negative effects of advertising recognition (2018, methodology): “Many advertising studies have used the PKM as a theoretical base from which to investigate the processes underlying individuals’ recognition of advertising (Boerman, van Reijmersdal, and Neijens 2015; Campbell and Kirmani 2000; Evans and Hoy 2016; Wojdynski and Evans 2016), the effect advertising re”
Advertising targeting young children: an overview of 10 years of research (2006–2016) (2019, background): “Since then, it has become an increasingly important research topic, and several articles have elaborated on this (e.g. Lapierre 2015; Livingstone and Helsper 2006; Rozendaal et al. 2011).”
Social Media Influencers and Followers: Theorization of a Trans-Parasocial Relation and Explication of Its Implications for Influencer Advertising (2021, background): “Prior research demonstrated that recognizing a persuasive message as an advertisement (CPK) precedes consumers’ subsequent coping behavior of developing critical or distrusting beliefs (APK) toward the message (Rozendaal et al. 2011).”
Product placement disclosures: Exploring the moderating effect of placement frequency on brand responses via persuasion knowledge (2016, background): “Because consumers are able to distinguish between commercials and editorial programs (Rozendaal et al. 2011), they tend to be able to avoid or ignore most traditional marketing messages (Petty & Andrews 2008).”
Children's Responses to Advertising in Social Games (2013, background): “…evidence for this relationship is scarce and inconclusive, and recent theoretical insights on child development and advertising processing literature have highlighted important limitations to the functioning of persuasion knowledge as a defense against advertising effects (Rozendaal et al. 2011).”
Disclosing Instagram Influencer Advertising: The Effects of Disclosure Language on Advertising Recognition, Attitudes, and Behavioral Intent (2017, background): “Effective and clear disclosures should make the nature of the persuasive message and the intention behind the message clear to the consumer and, in turn, aid consumers in thinking what the message is trying to accomplish (Rozendaal et al. 2011).”
Insights in adolescents’ advertising literacy, perceptions and responses regarding sponsored influencer videos and disclosures (2019, background): “…of advertising), understanding its intention to sell products (selling intent), its intention to influence behaviour and attitudes (persuasive intent), recognition of the messages’ source, and the understanding of persuasive tactics in general (Hudders et al., 2017; Rozendaal et al., 2011).”
Development of the Persuasion Knowledge Scales of Sponsored Content (PKS-SC) (2018, background): “In their theoretical essay, Rozendaal et al. (2011) argue that dispositional persuasion knowledge encompasses two dimensions: a conceptual dimension and an evaluative one.”