How media factors affect audience responses to brand placement

By E. V. van Reijmersdal, Edith G. Smit, Peter C. Neijens. 2010

115 citations recorded by the source corpus.

Subfields: Literature and Literary Theory, Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/9c70bace31d2cd98130367a979e65e6ffc29a5db

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Literature and Literary Theory

1. Joe Phua
2. Edith G. Smit
3. Nathaniel J. Evans
4. E. V. van Reijmersdal

In Marketing

1. Nathaniel J. Evans
2. Peeter W. J. Verlegh
3. Joe Phua
4. Edith G. Smit
5. Marieke L. Fransen
6. Amna Kirmani
7. Sophie C. Boerman
8. E. V. van Reijmersdal

In Sociology and Political Science

1. Nathaniel J. Evans
2. Peeter W. J. Verlegh
3. Joe Phua
4. Edith G. Smit
5. Amna Kirmani
6. Sophie C. Boerman
7. Bartosz W. Wojdynski
8. E. V. van Reijmersdal

Citations in the corpus

• Disclosing Instagram Influencer Advertising: The Effects of Disclosure Language on Advertising Recognition, Attitudes, and Behavioral Intent (2017, background): “Prior studies posit that persuasive intent in nontraditional advertising formats, such as social media campaigns, is less recognizable than in traditional commercials (van Reijmersdal, Smit, and Neijens 2010; van Noort, Antheunis, and van Reijmersdal 2012).”
• A typology of consumer strategies for resisting advertising, and a review of mechanisms for countering them (2015, background): “Such brand placements may occur in magazines, TV and radio shows, movies and games (van Reijmersdal, Smit, and Neijens 2010).”