Sponsorship Disclosure: Effects of Duration on Persuasion Knowledge and Brand Responses

By Sophie C. Boerman, E. V. van Reijmersdal, Peter C. Neijens. 2012

393 citations recorded by the source corpus.

Subfields: Literature and Literary Theory, Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/bcdb99188cc744666c2f1a29af3b1d3bf3cd7bcb

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Literature and Literary Theory

1. Bartosz W. Wojdynski
2. Nathaniel J. Evans
3. E. V. van Reijmersdal
4. Sophie C. Boerman
5. Brigitte Naderer
6. Liselot Hudders
7. Mariea Grubbs Hoy
8. Veroline Cauberghe

In Marketing

1. Bartosz W. Wojdynski
2. Nathaniel J. Evans
3. E. V. van Reijmersdal
4. Sophie C. Boerman
5. Brigitte Naderer
6. Mariea Grubbs Hoy
7. Liselot Hudders
8. Seunghyun Kim

In Sociology and Political Science

1. Bartosz W. Wojdynski
2. Nathaniel J. Evans
3. Sophie C. Boerman
4. Mariea Grubbs Hoy
5. Liselot Hudders
6. Seounmi Youn
7. Seunghyun Kim
8. E. V. van Reijmersdal

Citations in the corpus

• How sponsorship transparency mitigates negative effects of advertising recognition (2018, methodology): “…by asking them to answer a single item measure using a 7-point Likert scale (1¼ strongly disagree, 7¼ strongly agree) to “indicate the extent in which you thought the video (game) contained advertising” (M¼ 5.93, SD¼ 1.46) (Boerman, Van Reijmersdal, and Neijens 2012; Rozendaal et al. 2011).”
• The Deceptiveness of Sponsored News Articles (2016, methodology): “After completing the ad recognition measure, conceptual persuasion knowledge was measured using a three-item scale (Boerman et al., 2012).”
• Informing consumers about 'hidden' advertising. A literature review of the effects of disclosing sponsored content (2016, methodology): “…by [BRAND]’ Visual; 3 or 6 seconds Conceptual persuasion knowledge (+) Attitudinal persuasion knowledge (+) Brand memory (+) Brand attitude (-) Duration Boerman et al., 2012b ‘This program contains advertising by [BRAND]’ Visual Thoughts about advertising (+) Boerman et al., 2013 ‘This program…”