An Examination of the Effects of Activating Persuasion Knowledge on Consumer Response to Brands Engaging in Covert Marketing

By Mei-Ling Wei, Eileen Fischer, Kelley Main. 2008

343 citations recorded by the source corpus.

Subfields: Cognitive Neuroscience, Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/e7c189d443e9335ab38259a4df1d44bb7c51ad7e

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Citations in the corpus

Product placement disclosures: Exploring the moderating effect of placement frequency on brand responses via persuasion knowledge (2016, methodology): “The activation of persuasion knowledge (Cronbach’s a D .84, M D 3.82, SD D .97) was measured using five statements that gauged respondents’ awareness that placements had been purposefully integrated into the video (see Boerman, van Reijmersdal, and Neijens 2012; Dahlen and Edenius 2007; Wei, Fischer”
“This Post is Sponsored” Effects of Sponsorship Disclosure on Persuasion Knowledge and Electronic Word of Mouth in the Context of Facebook (2017, background): “These beliefs are most likely negative, as people tend to resist a persuasive message when it is recognized as such (Wei, Fischer, and Main 2008).”
Ethically Deployed Defaults: Transparency and Consumer Protection through Disclosure and Preference Articulation (2016, result): “This prediction is consistent with past research that has shown that explicit disclosure improves perceptions of covert marketing tactics (Wei, Fischer, and Main 2008).”
Development of the Persuasion Knowledge Scales of Sponsored Content (PKS-SC) (2018, unknown): “…based on several prior studies on the acceptability of brand placement (d’Astous and S eguin 1999; d’Astous and Chartier 2000; Gupta and Gould 1997; Wei, Fischer, and Main 2008), and asked: ‘I think that showing brands (for which the brand has paid) in [medium] is…’ followed by 13 items (e.g.…”
The Relationship of Persuasion Knowledge, Identification of Commercial Intent and Persuasion Outcomes in Advergames—the Role of Media Context and Presence (2014, background): “1994), the first point indicates that persuasion knowledge needs to be activated in a given situation (Wei et al. 2008).”
Do Marketing Media Have Life Cycles? The Case of Product Placement in Movies (2011, background): “At present, the question remains whether this tactic is still as effective as it was in the past; it is commonly believed that when advertisers cross the line and overwhelm the audience with blatant product placements, their efforts will backfire (Mandese 2006; Wei, Fischer, and Main 2008).”
The Deceptiveness of Sponsored News Articles (2016, background): “Studies have shown that when consumers do determine that a message has persuasive intent, this often engenders distrust of the message sender and contents (e.g., Boerman, van Reijmersdal, & Neijens, 2012; Wei et al., 2008).”
Social media advertising endorsement: the role of endorser type, message appeal and brand familiarity (2021, background): “…and from purchased products (Alba and Hutchinson 1987). generally, consumers are less likely to respond negatively toward familiar or well-known brands because their knowledge structures with familiar brands already are well-established (Campbell and Keller 2003; Wei, Fischer, and Main 2008).”
Disclosing Instagram Influencer Advertising: The Effects of Disclosure Language on Advertising Recognition, Attitudes, and Behavioral Intent (2017, background): “…van Reijmersdal, and Neijens 2012, 2013, 2014, 2015a, 2015b; Campbell, Mohr, and Verlegh 2013; Tessitore and Geuens 2013), sponsored radio programs (Wei, Fischer, and Main 2008), online sponsored news stories (Wojdynski and Evans 2016), and sponsored blogs (Carr and Hayes 2014; van Reijmersdal et…”
Children's Advertising Literacy for Advergames: Perception of the Game as Advertising (2014, background): “…detachment effect have shown that consumers’ recognition of persuasive attempts leads to more skeptical attitudes toward advertising messages, reducing their persuasive effect (Brown and Krishna 2004; Campbell and Kirmani 2000; Main, Dahl, and Darke 2007; Morales 2005; Wei, Fischer, and Main 2008).”
Informing consumers about 'hidden' advertising. A literature review of the effects of disclosing sponsored content (2016, background): “Other studies, however, found negative effects on brand attitudes, either directly (Wei et al., 2008), directly but only when the disclosure is provided after the sponsored”