The Development of Marketplace Persuasion Knowledge in Children, Adolescents, and Young Adults

By Peter Wright, Marian S. Friestad, David M. Boush. 2005

327 citations recorded by the source corpus.

Subfields: Gender Studies, Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/b51948a5e657c39a77d0baf2cc69200aac3cc55b

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Gender Studies

1. E. V. van Reijmersdal
2. Esther Rozendaal
3. Michelle R. Nelson
4. Moniek Buijzen
5. Sophie C. Boerman
6. Ralf Terlutter
7. Martin Waiguny
8. Hyosun Kim

In Marketing

1. E. V. van Reijmersdal
2. Sophie C. Boerman
3. Nathaniel J. Evans
4. Liselot Hudders
5. Michelle R. Nelson
6. Esther Rozendaal
7. Veroline Cauberghe
8. Moniek Buijzen

In Sociology and Political Science

1. Sophie C. Boerman
2. E. V. van Reijmersdal
3. Liselot Hudders
4. Nathaniel J. Evans
5. Esther Rozendaal
6. Michelle R. Nelson
7. Veroline Cauberghe
8. Moniek Buijzen

Citations in the corpus

• The Gamification of Advertising: Analysis and Research Directions of In-Game Advertising, Advergames, and Advertising in Social Network Games (2013, background): “For example, if a persuasive attempt is perceived by players (due to the prominent placements), thus activating their cognitive defenses, (Friestad and Wright, 1994; Nairn and Fine 2008; Wright, Friestad, and Boush 2005), this could lead to negative effects on brand attitudes.”
• Disclosing the persuasive nature of advergames: moderation effects of mood on brand responses via persuasion knowledge (2015, background): “Disclosures can thus help people understand the commercial nature of advergames: when a disclosure is provided, people may realize that the advertiser created the advergame with the intention to persuade (Wright et al. 2005).”
• Psychological Influence in Negotiation: An Introduction Long Overdue (2008, background): “Wright, Friestad, and Boush (2005) discuss how persuasion knowledge develops in children and amasses with experience over an individual’s lifespan.”
• How advertising literacy training affect children's responses to television commercials versus advergames (2016, background): “More specifically, it is defined as an individual’s ability to recognize advertising and to understand its persuasive intent (Wright et al. 2005).”
• Children's Responses to Advertising in Social Games (2013, background): “Several theoretical models provide insights on the specific components of persuasion knowledge (for an overview, see Wright, Friestad, and Boush 2005).”
• Development of the Persuasion Knowledge Scales of Sponsored Content (PKS-SC) (2018, background): “Based on the theoretical and review articles on persuasion knowledge (Ham, Nelson, and Das 2015; Hudders et al. 2017; John 1999; Rozendaal et al. 2011; Wright, Friestad, and Boush 2005), the scales reflect nine components of persuasion knowledge.”
• Rethinking the Persuasion Knowledge Model: Schematic Antecedents and Associative Outcomes of Persuasion Knowledge Activation for Covert Advertising (2015, unknown): “The PKM implies that adults, due to their age and information processing ability, are better able to infer the selling and persuasive intent within all forms of advertising compared to children (Friestad and Wright 1994; John 1999; Kunkle et al. 2004; Wright, Friestad, and Boush 2005).”
• Entertainment matters! The relationship between challenge and persuasiveness of an advergame for children (2012, background): “Yet, as Wright, Friestad and Boush ( 2005 ) emphasize, most of the research regarding children and advertising was done in the late 1980s and early 1990s with respect to television advertising.”