Effects of Prominence, Involvement, and Persuasion Knowledge on Children's Cognitive and Affective Responses to Advergames

By E. V. van Reijmersdal, Esther Rozendaal, Moniek Buijzen. 2012

267 citations recorded by the source corpus.

Subfields: Education, Gender Studies, Literature and Literary Theory

View Paper: https://www.semanticscholar.org/paper/97188fde33239d1015b792fb5b9e31bcbc69b0dd

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Education

1. Esther Rozendaal
2. Sophie C. Boerman
3. E. V. van Reijmersdal
4. Nathaniel J. Evans
5. Suzanna J. Opree
6. Moniek Buijzen
7. Alexandra Dima
8. Michelle R. Nelson

In Gender Studies

1. Esther Rozendaal
2. E. V. van Reijmersdal
3. Suzanna J. Opree
4. Moniek Buijzen
5. Sophie C. Boerman

In Literature and Literary Theory

1. E. V. van Reijmersdal
2. Nathaniel J. Evans
3. Sophie C. Boerman
4. Esther Rozendaal
5. Moniek Buijzen
6. Suzanna J. Opree
7. Alexandra Dima
8. Bartosz W. Wojdynski

Citations in the corpus

• Development of the Persuasion Knowledge Scales of Sponsored Content (PKS-SC) (2018, methodology): “…of understanding of selling and persuasive intent (INTENT) was a combination of measures of persuasive and selling intent used in prior studies (e.g. Oates, Blades, and Gunter 2002; Rozendaal, Opree, and Buijzen 2016; Tutaj and van Reijmersdal 2012; Van Reijmersdal, Rozendaal, and Buijzen 2012).”
• Development and Validation of a Survey Instrument to Measure Children's Advertising Literacy (2016, methodology): “To measure recognition of advertising’s source (RAS), we followed the same procedure as van Reijmersdal, Rozendaal, and Buijzen (2012).”
• Rethinking the Persuasion Knowledge Model: Schematic Antecedents and Associative Outcomes of Persuasion Knowledge Activation for Covert Advertising (2015, background): “…and Terlutter 2012), game outcome (Steffen, Mau, and Schramm-Klein 2013), game repetition (Cauberghe and De Pelsmacker 2010), game involvement (van Reijmersdal, Rozendaal, and Buijzen 2012), congruency (Wise, Bolls, Kim, Venkataraman, and Meyer 2008), and placement prominence (Redondo 2012).”