Using Eye Tracking to Understand the Effects of Brand Placement Disclosure Types in Television Programs

By Sophie C. Boerman, E. V. van Reijmersdal, Peter C. Neijens. 2015

178 citations recorded by the source corpus.

Subfields: Literature and Literary Theory, Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/83bf7daf350b97ce220be7201551f33cef0dfd12

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Literature and Literary Theory

1. Bartosz W. Wojdynski
2. Nathaniel J. Evans
3. Sophie C. Boerman
4. E. V. van Reijmersdal
5. Margaret Duffy
6. Esther Thorson
7. Eunjin Anna Kim
8. Liselot Hudders

In Marketing

1. Bartosz W. Wojdynski
2. Nathaniel J. Evans
3. Sophie C. Boerman
4. E. V. van Reijmersdal
5. Margaret Duffy
6. Esther Thorson
7. Eunjin Anna Kim
8. Mariea Grubbs Hoy

In Sociology and Political Science

1. Bartosz W. Wojdynski
2. Nathaniel J. Evans
3. Sophie C. Boerman
4. E. V. van Reijmersdal
5. Margaret Duffy
6. Esther Thorson
7. Eunjin Anna Kim
8. Mariea Grubbs Hoy

Citations in the corpus

• Social Consumer Neuroscience: Neurophysiological Measures of Advertising Effectiveness in a Social Context (2017, unknown): “to self-reports and provide marketers with a reliable tool to successfully distinguish between bottom-up and top-down attention in relation to marketing-relevant stimuli (Boerman, van Reijmersdal, and Neijens 2015; Pieters and Wedel 2007).”
• Informing consumers about 'hidden' advertising. A literature review of the effects of disclosing sponsored content (2016, background): “However, a recent eye tracking study on the effects of disclosing brand placement in television programs demonstrated that the visual attention television viewers paid to a disclosure at the beginning of the program increased their visual attention to the brand placements (Boerman et al., 2015a).”
• The effects of the standardized instagram disclosure for micro- and meso-influencers (2020, background): “A disclosure puts more emphasis on the advertising in a message, making it more likely that the consumer pays attention to it (Boerman et al., 2015; Guo, Ye, Duffy, Li, & Ding, 2018).”
• The Deceptiveness of Sponsored News Articles (2016, background): “…from print advertorials (Kim, Pasadeos, & Barban, 2001) and video news releases (Nelson, Wood, & Paek, 2009) to television product placement (Boerman et al., 2015) and online news features (Wojdynski & Evans, 2016), there is little evidence to date that can be carried across from one study…”
• The Covert Advertising Recognition and Effects (CARE) model: Processes of persuasion in native advertising and other masked formats (2020, background): “…recognition in digital covert advertising contexts are shaped by where it is placed (Wojdynski 2016; Wojdynski and Evans 2016), when it appears (Boerman, Van Reijmersdal, and Neijens 2014), its duration (Boerman et al. 2012), and the language used (Evans et al. 2017; Wojdynski and Evans 2016;…”
• Under the Influence: Social Media Influencers’ Impact on Response to Corporate Reputation Advertising (2021, background): “We also propose that a narrative (versus nonnarrative) introduction should trigger less PK response because a story is perceived as more believable and less controlling (Brechman and Purvis 2015), thereby enhancing message effectiveness.”