Disclosing the persuasive nature of advergames: moderation effects of mood on brand responses via persuasion knowledge

By E. V. van Reijmersdal, N. Lammers, Esther Rozendaal, Moniek Buijzen. 2015

102 citations recorded by the source corpus.

Subfields: Applied Psychology, Literature and Literary Theory, Marketing

View Paper: https://www.semanticscholar.org/paper/13ee15110db15dbd1bdd1ff417cd08a00b099238

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In Applied Psychology

In Literature and Literary Theory

In Marketing

Citations in the corpus

Insights in adolescents’ advertising literacy, perceptions and responses regarding sponsored influencer videos and disclosures (2019, background): “Experimental studies among adults showed mixed effects of disclosures via advertising literacy on brand responses in several media (Campbell et al., 2013; Van Reijmersdal et al., 2015; Wojdynski & Evans, 2016).”
Disclosing sponsored Instagram posts: the role of material connection with the brand and message-sidedness when disclosing covert advertising (2019, background): “Clear advertising disclosure should, therefore, help consumers recognize the commercial nature of a sponsored post and cope with persuasion (e.g. Boerman, van Reijmersdal, and Neijens 2012; van Reijmersdal et al. 2015, 2016).”
Informing consumers about 'hidden' advertising. A literature review of the effects of disclosing sponsored content (2016, methodology): “However, some studies failed to show any effects on brand memory (Campbell, et al., 2013; Tessitore & Geuens, 2013; Van Reijmersdal et al., 2015).”
The Covert Advertising Recognition and Effects (CARE) model: Processes of persuasion in native advertising and other masked formats (2020, background): “…knowledge or advertising recognition compared to covert ads without disclosures in both traditional (Nelson et al. 2009; Wood et al. 2008) and newer digital contexts (Boerman et al. 2017; Campbell and Evans 2018; Evans et al. 2017; Van Reijmersdal et al. 2015; Van Reijmersdal et al. 2016).”
Development of the Persuasion Knowledge Scales of Sponsored Content (PKS-SC) (2018, background): “Understanding of the selling and persuasive intent of sponsored content The measure of understanding of selling and persuasive intent (INTENT) was a combination of measures of persuasive and selling intent used in prior studies (e.g. Oates, Blades, and Gunter 2002; Rozendaal, Opree, and Buijzen 2016”
User generated content presenting brands on social media increases young adults’ purchase intention (2019, background): “…and Neijens 2012, 2015; Boerman and van Reijmersdal 2016; Matthes and Naderer 2016; Tessitore and Geuens 2013), disclosures in advergames (Evans and Hoy 2016; van Reijmersdal et al. 2015), and social media outlets such as blogs (van Reijmersdal et al. 2016) or Instagram (Evans et al. 2017).”
Disclosing Instagram Influencer Advertising: The Effects of Disclosure Language on Advertising Recognition, Attitudes, and Behavioral Intent (2017, background): “Other studies that manipulated disclosure language cues have incorporated product placement (PP) labels (Boerman, van Reijmersdal, and Neijens 2015b; Tessitore and Geuens 2013) as well as the brand name in the disclosure (van Reijmersdal et al. 2015).”
Product placement disclosures: Exploring the moderating effect of placement frequency on brand responses via persuasion knowledge (2016, background): “…upon the currently available body of knowledge (Boerman, van Reijmersdal, and Neijens 2012, 2013, 2015a, 2015b; Bennett, Pecotich, and Putrevu 1999; Campbell, Mohr, and Verlegh 2013; van Reijmersdal, Tutaj, and Boerman 2013; van Reijmersdal et al. 2015) to develop a number of related hypotheses.”