Informing consumers about 'hidden' advertising. A literature review of the effects of disclosing sponsored content

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The Covert Advertising Recognition and Effects (CARE) model: Processes of persuasion in native advertising and other masked formats (2020, background): “…about the relationship between the message and a paying advertiser has been shown to be a key factor in recognition of covert advertising (Boerman and van Reijmersdal 2016), to the point where eye tracking research has shown that only consumers who viewed the disclosure recognized a…”
User generated content presenting brands on social media increases young adults’ purchase intention (2019, methodology): “This has been indicated for product placement disclosures on TV (e.g. Boerman, van Reijmersdal, and Neijens 2012, 2015; Boerman and van Reijmersdal 2016; Matthes and Naderer 2016; Tessitore and Geuens 2013), disclosures in advergames (Evans and Hoy 2016; van Reijmersdal et al. 2015), and social…”
Parenting “YouTube Natives”: The Impact of Pre-Roll Advertising and Text Disclosures on Parental Responses to Sponsored Child Influencer Videos (2018, background): “Indeed, mixed results regarding the impact of disclosures in a covert environment are reported for critical processing, the impact on brand responses, and modality effects (Boerman and van Reijmersdal 2016).”