Interactivity in Brand Web Sites: Cognitive, Affective, and Behavioral Responses Explained by Consumers’ Online Flow Experience

By G. van Noort, Hilde A. M. Voorveld, E. V. van Reijmersdal. 2012

440 citations recorded by the source corpus.

Subfields: Developmental and Educational Psychology, Information Systems and Management, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/b01efc848de7191d8e0d03b97ab0628204186c93

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Developmental and Educational Psychology

1. Ana Javornik
2. Chia-Chen Chen

In Information Systems and Management

1. Paul L. Sauer
2. Mark Yi-Cheon Yim
3. Ana Javornik
4. Shu-Chuan Chu
5. Chia-Chen Chen
6. Jinde Jiang

In Sociology and Political Science

1. Paul L. Sauer
2. Mark Yi-Cheon Yim
3. Ana Javornik
4. Shu-Chuan Chu
5. Chia-Chen Chen
6. Jinde Jiang

Citations in the corpus

• The influence of flow experience in the augmented reality context on psychological ownership (2021, background): “In computer-mediated contexts, the interactivity of formats engenders an immersive and engaging experience for individuals, conducive to their entry into a flow state (Van Noort et al. 2012).”
• What drives live-stream usage intention? The perspectives of flow, entertainment, social interaction, and endorsement (2018, background): “Past studies on social platforms (Hung et al., 2016), instant messaging (Lu et al., 2009), and websites (Van Noort et al., 2012) have pointed out that flow affects attitude, thereby impacting the intention to use the particular system or function.”
• ‘It’s an illusion, but it looks real!’ Consumer affective, cognitive and behavioural responses to augmented reality applications (2016, methodology): “The analysis procedure was the same as in Van Noort et al. (2012).”
• Is Augmented Reality Technology an Effective Tool for E-commerce? An Interactivity and Vividness Perspective (2017, background): “This improves the quality of consumer search experiences, thereby enhancing perceived media usefulness in shopping experiences and purchase decisions (Bezjian-Avery, Calder, and Iacobucci 1998; Childers et al. 2001; Van Noort, Voorveld, and van Reijmersdal 2012).”