Esther Rozendaal

Marketing · 2010–2020

A researcher in the Science corpus: 10 papers; trusts 26 researchers and is trusted by 19 researchers here, as inferred from the citation graph.

Subfields

• Marketing — 103 citations into it; #746 of 6,289 by trust here, #838 by citations
• Sociology and Political Science — 92 citations into it; #4,717 of 22,756 by trust here, #5,110 by citations
• Literature and Literary Theory — 67 citations into it; #269 of 2,496 by trust here, #108 by citations
• Education — 32 citations into it; #1,647 of 11,309 by trust here, #1,234 by citations
• Gender Studies — 32 citations into it; #3,179 of 4,924 by trust here, #1,942 by citations
• Experimental and Cognitive Psychology — 14 citations into it
• Human-Computer Interaction — 10 citations into it; #1,055 of 2,253 by trust here, #861 by citations
• Developmental and Educational Psychology — 9 citations into it

Whom Esther Rozendaal trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

1. Moniek Buijzen
2. L. J. Moses
3. Patti M. Valkenburg
4. E. V. van Reijmersdal
5. Dare A. Baldwin
6. Sonia Livingstone
7. S. Noar
8. Julia Zuwerink Jacks
9. Peter Wright
10. L. Owen

Who trusts Esther Rozendaal overall

1. Michelle R. Nelson
2. Sophie C. Boerman
3. E. V. van Reijmersdal
4. Nathaniel J. Evans
5. Liselot Hudders
6. S. De Jans
7. Moniek Buijzen
8. Veroline Cauberghe
9. Karolina Tutaj
10. Bartosz W. Wojdynski

Papers from Esther Rozendaal's perspective

Ordered by how strongly the researchers Esther Rozendaal trusts endorse each paper. Same corpus, a different order for every researcher.

1. The Development of Marketplace Persuasion Knowledge in Children, Adolescents, and Young Adults
2. Comparing Children's and Adults' Cognitive Advertising Competences in the Netherlands
3. Children, Advertising, and Product Experiences: A Multimethod Inquiry
4. Reconsidering Advertising Literacy as a Defense Against Advertising Effects
5. Parental Mediation of Undesired Advertising Effects
6. Introduction to Mediation, Moderation, and Conditional Process Analysis: A Regression-Based Approach
7. Executive Function: Mechanisms Underlying Emotion Regulation.
8. Audience Response to Product Placements: An Integrative Framework and Future Research Agenda
9. Who’s messing with my mind?
10. Is Children's Understanding of Nontraditional Advertising Comparable to Their Understanding of Television Advertising?

Their papers

• Comparing Children's and Adults' Cognitive Advertising Competences in the Netherlands (2010) — 204 citations
• Children’s understanding of advertisers’ persuasive tactics (2011) — 148 citations
• Development of the Persuasion Knowledge Scales of Sponsored Content (PKS-SC) (2018) — 110 citations
• Development and Validation of a Survey Instrument to Measure Children's Advertising Literacy (2016) — 123 citations
• Children's Responses to Advertising in Social Games (2013) — 105 citations
• Effects of Disclosing Influencer Marketing in Videos: An Eye Tracking Study among Children in Early Adolescence (2020) — 121 citations
• Shedding New Light on How Advertising Literacy Can Affect Children's Processing of Embedded Advertising Formats: A Future Research Agenda (2017) — 208 citations
• Disclosing the persuasive nature of advergames: moderation effects of mood on brand responses via persuasion knowledge (2015) — 102 citations
• Effects of Prominence, Involvement, and Persuasion Knowledge on Children's Cognitive and Affective Responses to Advergames (2012) — 267 citations
• Reconsidering Advertising Literacy as a Defense Against Advertising Effects (2011) — 389 citations