Moniek Buijzen

Marketing · 2000–2016

A researcher in the Science corpus: 15 papers; trusts 29 researchers and is trusted by 29 researchers here, as inferred from the citation graph.

Subfields

• Marketing — 93 citations into it; #678 of 6,289 by trust here, #816 by citations
• Sociology and Political Science — 71 citations into it; #2,506 of 22,756 by trust here, #3,048 by citations
• Literature and Literary Theory — 55 citations into it; #137 of 2,496 by trust here, #57 by citations
• Education — 32 citations into it; #833 of 11,309 by trust here, #750 by citations
• Gender Studies — 30 citations into it; #2,003 of 4,924 by trust here, #1,179 by citations
• Experimental and Cognitive Psychology — 16 citations into it
• Social Psychology — 11 citations into it; #13,406 of 15,694 by trust here, #12,701 by citations
• Developmental and Educational Psychology — 10 citations into it

Whom Moniek Buijzen trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

1. Patti M. Valkenburg
2. E. V. van Reijmersdal
3. Sonia Livingstone
4. L. J. Moses
5. Annie Lang
6. Elizabeth S. Moore
7. Amy I. Nathanson
8. S. Auty
9. Esther Rozendaal
10. Shawn C. Green

Who trusts Moniek Buijzen overall

1. Esther Rozendaal
2. Sophie C. Boerman
3. E. V. van Reijmersdal
4. Patti M. Valkenburg
5. Michelle R. Nelson
6. Liselot Hudders
7. Suzanna J. Opree
8. L. Owen
9. Nathaniel J. Evans
10. S. De Jans

Papers from Moniek Buijzen's perspective

Ordered by how strongly the researchers Moniek Buijzen trusts endorse each paper. Same corpus, a different order for every researcher.

1. Children, Advertising, and Product Experiences: A Multimethod Inquiry
2. The Development of Marketplace Persuasion Knowledge in Children, Adolescents, and Young Adults
3. Parental Mediation of Undesired Advertising Effects
4. Factual and evaluative approaches to modifying children's responses to violent television
5. Children's Responses to the Screen: A Media Psychological Approach
6. Comparing Children's and Adults' Cognitive Advertising Competences in the Netherlands
7. Audience Response to Product Placements: An Integrative Framework and Future Research Agenda
8. Reconsidering Advertising Literacy as a Defense Against Advertising Effects
9. Introduction to Mediation, Moderation, and Conditional Process Analysis: A Regression-Based Approach
10. The Effectiveness of Brand Placements in the Movies: Levels of Placements, Explicit and Implicit Memory, and Brand-Choice Behavior

Their papers

• The effects of television advertising on materialism, parent-child conflict, and unhappiness: A review of research (2003) — 243 citations
• Comparing Children's and Adults' Cognitive Advertising Competences in the Netherlands (2010) — 204 citations
• Parental Mediation of Undesired Advertising Effects (2005) — 270 citations
• Introducing the PCMC Model: An Investigative Framework for Young People's Processing of Commercialized Media Content (2010) — 303 citations
• Children’s understanding of advertisers’ persuasive tactics (2011) — 148 citations
• Development and Validation of a Survey Instrument to Measure Children's Advertising Literacy (2016) — 123 citations
• Children's Responses to Advertising in Social Games (2013) — 105 citations
• Disclosing the persuasive nature of advergames: moderation effects of mood on brand responses via persuasion knowledge (2015) — 102 citations
• Is Children's Understanding of Nontraditional Advertising Comparable to Their Understanding of Television Advertising? (2013) — 101 citations
• Effects of Prominence, Involvement, and Persuasion Knowledge on Children's Cognitive and Affective Responses to Advergames (2012) — 267 citations
• Reconsidering Advertising Literacy as a Defense Against Advertising Effects (2011) — 389 citations
• Identifying Determinants of Young Children's Brand Awareness: Television, Parents, and Peers. (2005) — 182 citations
• Developing a Typology of Humor in Audiovisual Media (2004) — 280 citations
• Appeals in television advertising: A content analysis of commercials aimed at children and teenagers (2002) — 67 citations
• The Impact of Television Advertising on Children's Christmas Wishes (2000) — 115 citations