Aradhna Krishna

Marketing · 2000–2021

A researcher in the Science corpus: 23 papers; trusts 106 researchers and is trusted by 62 researchers here, as inferred from the citation graph.

Subfields

• Marketing — 143 citations into it; #220 of 6,289 by trust here, #421 by citations
• Experimental and Cognitive Psychology — 117 citations into it; #489 of 9,731 by trust here, #683 by citations
• Social Psychology — 113 citations into it; #977 of 15,694 by trust here, #1,510 by citations
• Cognitive Neuroscience — 100 citations into it; #476 of 10,852 by trust here, #1,864 by citations
• Sociology and Political Science — 55 citations into it; #723 of 22,756 by trust here, #1,825 by citations
• Sensory Systems — 41 citations into it; #738 of 760 by trust here, #180 by citations
• Literature and Literary Theory — 32 citations into it; #1,454 of 2,496 by trust here, #692 by citations
• Applied Psychology — 31 citations into it

Whom Aradhna Krishna trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

1. Joann Peck
2. John A. Bargh
3. M. Morrin
4. Brian Wansink
5. Norbert Schwarz
6. Ryan S. Elder
7. Pierre Chandon
8. Terry L. Childers
9. James Andreoni
10. Lawrence W. Barsalou

Who trusts Aradhna Krishna overall

1. Charles Spence
2. Brian Wansink
3. Pierre Chandon
4. Aparna Sundar
5. Ryan S. Elder
6. Betina Piqueras-Fiszman
7. Astrid M. L. Kappers
8. Theodore J. Noseworthy
9. Antonio Carrizo Moreira
10. Jeffrey S Larson

Papers from Aradhna Krishna's perspective

Ordered by how strongly the researchers Aradhna Krishna trusts endorse each paper. Same corpus, a different order for every researcher.

1. Metaphors We Live by
2. Metacognitive Experiences in Consumer Judgment and Decision Making
3. Individual Differences in Haptic Information Processing: The "Need for Touch" Scale
4. It Just Feels Good: Customers’ Affective Response to Touch and Its Influence on Persuasion:
5. Interaction of Senses: The Effect of Vision versus Touch on the Elongation Bias
6. Processing Fluency and Aesthetic Pleasure: Is Beauty in the Perceiver's Processing Experience? (Personality and Social Psychology Review)
7. To have and to Hold: The Influence of Haptic Information on Product Judgments
8. Can “Low-Fat” Nutrition Labels Lead to Obesity?
9. Sensory marketing : research on the sensuality of products
10. The psychology of interpersonal relations

Their papers

• Interaction of Senses: The Effect of Vision versus Touch on the Elongation Bias (2006) — 150 citations
• The 'Visual Depiction Effect' in Advertising: Facilitating Embodied Mental Simulation Through Product Orientation (2012) — 418 citations
• The Effects of Advertising Copy on Sensory Thoughts and Perceived Taste (2010) — 302 citations
• An integrative review of sensory marketing: Engaging the senses to affect perception, judgment and behavior (2012) — 1,444 citations
• Product Scent and Memory (2010) — 195 citations
• Does Touch Affect Taste? The Perceptual Transfer of Product Container Haptic Cues (2008) — 381 citations
• Feminine to smell but masculine to touch? Multisensory congruence and its effect on the aesthetic experience (2010) — 276 citations
• Pizzas: p or Square? Psychophysical Biases in Area Comparisons (2001) — 170 citations
• This Logo Moves Me: Dynamic Imagery from Static Images (2014) — 275 citations
• The Optimal Choice of Promotional Vehicles: Front-Loaded or Rear-Loaded Incentives?: Front-Loaded or Rear-Loaded Incentives? (2000) — 136 citations
• A Review of Sensory Imagery for Consumer Psychology (2021) — 108 citations
• The power of sensory marketing in advertising (2016) — 183 citations
• Positioning Rationality and Emotion: Rationality is Up and Emotion is Down (2015) — 100 citations
• Smellizing Cookies and Salivating: A Focus on Olfactory Imagery (2014) — 168 citations
• Sensory marketing, embodiment, and grounded cognition: A review and introduction (2014) — 457 citations
• Knowledge creation in consumer research: Multiple routes, multiple criteria (2012) — 101 citations
• Guiltless Gluttony: The Asymmetric Effect of Size Labels on Size Perceptions and Consumption (2011) — 136 citations
• Can Supporting a Cause Decrease Donations and Happiness? The Cause Marketing Paradox (2011) — 122 citations
• Sensory marketing : research on the sensuality of products (2010) — 216 citations
• Retailers React and How This Affects Their Sales Outcomes (2010) — 132 citations