Product Scent and Memory

By Aradhna Krishna, May Oo Lwin, M. Morrin. 2010

195 citations recorded by the source corpus.

Subfields: Marketing, Sensory Systems, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/3a8cc5a202b1d9ed40006c70de9b34cb2fd49afc

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Citations in the corpus

The effects of scent on consumer behaviour (2016, background): “Olfactory cues were found to increase attention, resulting in greater elaboration effort by consumers, as well as enhanced memory for products (Krishna et al., 2010), and brands (Morrin and Ratneshwar, 2000).”
Pleasant Ambient Scents: A Meta-Analysis of Customer Responses and Situational Contingencies (2020, background): “Krishna, Lwin, and Morrin (2010) argue that the capability to enhance an object’s contextual distinctiveness lies not in the uniqueness of the scent itself but in the number of objects with which it is associated.”
Store Atmospherics: A Multisensory Perspective (2014, background): “…to be the strongest of all the senses showing signiﬁcant memory for odors decades after ﬁrst smelling the scent (Goldman & Seamon 1992; Laird 1935), with scented products and retail environments apparently being especially well recalled (Krishna, Lwin, & Morrin, 2010; Morrin & Ratneshwar, 2003).”
Feminine to smell but masculine to touch? Multisensory congruence and its effect on the aesthetic experience (2010, background): “To elaborate on a few of these findings, Krishna and Morrin (2008) find that the haptic quality of the cup that water is consumed from alters the taste perceptions of the water.”
Stereotype Threat in the Marketplace: Consumer Anxiety and Purchase Intentions (2011, background): “Marketing research on scent thus far has focused on consumer memories of product information (Aradhna, Lwin, and Morrin 2010; Morrin and Ratneshwar 2003) or product and store evaluations (Bosmans 2006; Mitchell, Kahn, and Knasko 1995; Spangenberg, Crowley, and Henderson 1996).”
Sensory marketing, embodiment, and grounded cognition: A review and introduction (2014, background): “For instance, Krishna et al. (2010) show that a distinctly scented object enhances recall for other attributes of the object; this happens both with and without a scent-aid being present at the time of recall, indicating that this is not another form of encoding specificity; furthermore, thememory…”
Warmth and conformity: The effects of ambient temperature on product preferences and financial decisions☆ (2014, background): “Keywords: Ambient temperature; Conformity; Social closeness; Product choice; Financial decision making”