To have and to Hold: The Influence of Haptic Information on Product Judgments

By Joann Peck, Terry L. Childers. 2003

613 citations recorded by the source corpus.

Subfields: Cognitive Neuroscience, Experimental and Cognitive Psychology, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/2ce6b6ad739172edd4c557cd2a3445fe0ef738ef

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Citations in the corpus

Marketing in Computer-Mediated Environments: Research Synthesis and New Directions (2014, neutral): “These benefits, however, are not costless; decision-making tools can also impose additional processing costs (Ariely 2000), and the absence of haptic (“touch”) information in CMEs can reduce consumers’ decision-making confidence (Peck and Childers 2003).”
Warm It Up with Love: The Effect of Physical Coldness on Liking of Romance Movies (2012, background): “…has examined the influence of a range of bodily feelings on consumer behavior, including haptic feeling attained through touch by hands (e.g., Peck and Childers 2003), scent from products or from the environment (e.g., Bosmans 2006; Krishna, Lwin, and Morrin 2010), feeling of physical…”
Multisensory design: Reaching out to touch the consumer (2011, background): “The latest research by Krishna and Morrin (2008) has even shown that individual differences in the need for touch picked up by the autotelic dimension of Peck and Childers’ (2003a) questionnaire can affect people’s evaluation of a drink served in a plastic cup.”
Tablets, touchscreens, and touchpads: : How varying touch interfaces trigger psychological ownership and endowment (2014, background): “Touchscreens are smooth and glasslike, and may feel different than the products under study.”
Conceptualization of a holistic brand image measure for fashion-related brands (2015, background): “Sensory marketing research has emphasized the significance of tactile (Peck and Childers, 2003), visual and olfactory (Hultén, 2012), auditory and olfactory (Biswas et al.”
Fashion Consumer Groups, Gender, and Need for Touch (2010, methodology): “Peck and Childers (2003a) developed the Need For Touch scale to measure consumer preference for obtaining and using information acquired through the haptic sensory system.”
In Search of a Surrogate for Touch: The Effect of Haptic Imagery on Perceived Ownership (2013, methodology): “Consumers who prefer tactile input are less likely to purchase online (Citrin, Stem, Spangenberg, & Clark, 2003) and are more frustrated and less confident in their product evaluations when touch is not available (Peck & Childers, 2003a).”