The power of sensory marketing in advertising

By Aradhna Krishna, Luca Cian, Tatiana S. Sokolova. 2016

183 citations recorded by the source corpus.

Subfields: Cognitive Neuroscience, Experimental and Cognitive Psychology, Marketing

View Paper: https://www.semanticscholar.org/paper/951878117561a22873d73d46a6f6257b899d629b

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Cognitive Neuroscience

1. Charles Spence
2. Carlos Velasco
3. Olivia Petit
4. Yi-Chuan Chen
5. Mirjam Keetels
6. Jean H. M. Vroomen

In Experimental and Cognitive Psychology

1. Carlos Velasco
2. Charles Spence
3. Olivia Petit
4. Yi-Chuan Chen
5. Mirjam Keetels
6. Jean H. M. Vroomen
7. Camille Koppen
8. Jeroen J. Stekelenburg

In Marketing

1. Charles Spence
2. Carlos Velasco
3. Rae Yule Kim
4. Olivia Petit

Citations in the corpus

• Digital Sensory Marketing: Integrating New Technologies into Multisensory Online Experience (2019, background): “Shen, Zhang, and Krishna 2016 found that using a direct touch interface compared with a non-touch interface made people more likely to choose a hedonic option over a utilitarian one.”
• The Impact of COVID-19 on Consumers: Preparing for Digital Sales (2020, background): “Furthermore, the previous study suggests that music in advertisements improves attention span and product evaluation [34].”