Retailers React and How This Affects Their Sales Outcomes

By Kusum L. Ailawadi, Jie Zhang, Aradhna Krishna, M. Krüger. 2010

132 citations recorded by the source corpus.

View Paper: https://www.semanticscholar.org/paper/8a03eb44f7ef024354796e87026e50d2520d060e

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

1. Linyun W. Yang
2. P. Aggarwal
3. Hyokjin Kwak
4. Susan Fournier
5. Jiseon Ahn
6. Marina Puzakova
7. R. Chen
8. Gianluigi Guido

Citations in the corpus

• No Small Matter: How Company Size Affects Consumer Expectations and Evaluations (2019, background): “Communion refers to an emotional, interpersonal orientation that considers others’ thinking and needs, while agency reflects an assertive, instrumental orientation associated with effective, decisive behavior aimed at getting things done (Bakan 1966).”
• Marketing Analytics for Data-Rich Environments (2016, unknown): “For example, Ailawadi et al. (2010) show how quasi-experimental designs can be used to evaluate the impact of the entry of Wal-Mart stores on retailers, using a before-and-after design with a control group of stores matched on a variety of measures.”
• Diverging Trends in National and Local Concentration (2018, unknown): “, Basker (2007); Jia (2008); Zhu, Singh, Manuszak (2009); Ailawadi et al. (2010); and Holmes (2011).”