Feminine to smell but masculine to touch? Multisensory congruence and its effect on the aesthetic experience

By Aradhna Krishna, Ryan S. Elder, Cindy Caldara. 2010

276 citations recorded by the source corpus.

Subfields: Experimental and Cognitive Psychology, Sensory Systems, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/f54bb9532feee98829437a796bbeef08148f326b

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In Experimental and Cognitive Psychology

In Sensory Systems

In Sociology and Political Science

Citations in the corpus

Sensory stimulation for sensible consumption: Multisensory marketing for e-tailing of ethical brands (2019, background): “Congruence plays an important role in generating positive consumer outcomes of multisensory marketing, since the message transferred by a sensory cue must be consistent with brand attributes and other sensory cues (Krishna et al., 2010).”
So Close I Can Almost Sense It: The Interplay between Sensory Imagery and Psychological Distance (2017, background): “Elder, Ryan S., Nilufer Aydinoglu, Victor Barger, Cindy Caldara, Hae Eun Chun, Chan Jean Lee, Gina Mohr, and Antonios Stamatogiannakis (2009) “Future Research in Sensory Marketing” Sensory Marketing: Research on the Sensuality of Products, Routledge Academic: New York.”
The Power of Simplicity: Processing Fluency and the Effects of Olfactory Cues on Retail Sales (2013, background): “…(Milliman 982; North and Hargreaves 1998), a significant amount of ork has focused on the effects of olfactory stimuli on conumers (Bosmans 2006; Krishna, Elder, and Caldara 2010; rishna, Lwin, and Morrin 2010; Mitchell, Kahn, and Knasko 995; Morrin and Ratneshwar 2003; Spangenberg, Crowley,…”
Emotional Responses to Multisensory Environmental Stimuli (2016, background): “The available studies strongly suggest that congruency of multiple sensory stimuli is a very relevant factor to enhance emotional, cognitive, and behavioral effects (e.g., Baumgartner, Lutz, et al., 2006; Baumgartner, Valko, Esslen, & Jäncke, 2006; Belardinelli et al., 2004; Calvert & Thesen, 2004; ”
Too Exciting to Fail, Too Sincere to Succeed: The Effects of Brand Personality on Sensory Disconfirmation (2016, unknown): “To date, much of this work has focused on how cross-modal consistency can augment product evaluations (Krishna, Elder, and Caldara 2010; Krishna and Morrin 2008).”
The role of aesthetic taste in consumer behavior (2012, background): “One of the most influential conceptual models of aesthetic experiences in this stream of literature has been presented by Leder et al. (2004). In their five-stage model of aesthetic experience, taste (among other individual difference variables, such as expertise), however, seems to only play a mino”
The Multilevel Nature of Customer Experience Research: An Integrative Review and Research Agenda (2018, unknown): “…(2007), Gentile et al. (2007), Schouten et al. (2007), Nelson and Meyvis (2008), Brakus et al. (2009), Puccinelli et al. (2009), Chang and Horng (2010), Krishna et al. (2010), Svari et al. (2011), Achrol and Kotler (2012), Nguyen et al. (2012), Krishna (2012), Rose et al. (2012), Galak et al.…”