This Logo Moves Me: Dynamic Imagery from Static Images
By Luca Cian, Aradhna Krishna, Ryan S. Elder. 2014
275 citations recorded by the source corpus.
Subfields: Literature and Literary Theory, Marketing, Social Psychology
View Paper: https://www.semanticscholar.org/paper/6a031bfece35df3eff24c5f62d9b02f0d53a48dd
How researchers see this paper
The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.
In Literature and Literary Theory
In Marketing
- Klaus-Peter Wiedmann
- Jannick Bettels
- Matti Leppäniemi
- Heikki Karjaluoto
- Amitava Chattopadhyay
- Yuwei Jiang
- Janne Hepola
In Social Psychology
- Klaus-Peter Wiedmann
- Jannick Bettels
- Matti Leppäniemi
- Heikki Karjaluoto
- Amitava Chattopadhyay
- G. Gorn
- Yuwei Jiang
- Janne Hepola
Citations in the corpus
- The Visual Asymmetry Effect: An Interplay of Logo Design and Brand Personality on Brand Equity (2018, unknown): “…of excitement and potentially influence perceptions of sincerity, competence, and ruggedness, our work complements extant research on the impact of the design properties of marketing stimuli on consumers’ perceptions (Cian, Krishna, and Elder 2014; Hagtvedt 2011; Van Tilburg et al. 2015).”
- Is it all about consumer engagement? Explaining continuance intention for utilitarian and hedonic service consumption (2020, background): “We encourage readers who are interested in the relationships between the independent variables to familiarize themselves with the existing literature regarding CE and attitude (e.g., Bergel and Brock, 2019; Cian et al., 2014; McLean, 2018) and regarding CE and satisfaction (e.”
- Does Your Company Have the Right Logo? How and Why Circular- and Angular-Logo Shapes Influence Brand Attribute Judgments (2016, background): “…their formal or technical properties but also in terms of their symbolic connotations (e.g., Arnheim 1974; Berlyne 1971; Chattopadhyay, Gorn, and Darke 2010; Cian, Krishna, and Elder 2014; Gorn, Jiang, and Johar 2008; Hoegg, Alba, and Dahl 2010; Klink 2003; Patrick and Hagtvedt 2011; Spence 2012).”
- Brand logo symmetry and product design: The spillover effects on consumer inferences (2019, background): “Empirical research provides further evidence for this thesis in the context of logo-based inferences because consumers typically transfer feelings evoked by a brand logo design to closely connected aspects, such as the brand itself or the products of the brand (Cian et al., 2014; Van Riel & Van den ”