It Just Feels Good: Customers’ Affective Response to Touch and Its Influence on Persuasion:

By Joann Peck, J. Wiggins. 2006

415 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management

View Paper: https://www.semanticscholar.org/paper/989bbec65334a18201ec19b814b6ba84fbce8790

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Citations in the corpus

Feminine to smell but masculine to touch? Multisensory congruence and its effect on the aesthetic experience (2010, background): “Peck and Wiggins (2006) demonstrate that when congruent materials (bark of a tree, feather) are attached to the donation appeal brochure for an arboretum, donations increase versus when incongruent materials (steel wool, color swatch) are attached—this occurs for people who are motivated to touch. W”
Sensory marketing, embodiment, and grounded cognition: A review and introduction (2014, background): “Other consumer research has addressed the haptic properties of consumer goods (Peck& Childers, 2003) and communications (Peck & Wiggins, 2006) and their impact on purchase intention, donation behaviors, and feelings of ownership and endowment (Peck & Shu, 2009; Shu & Peck, 2011).”
The temperature premium: Warm temperatures increase product valuation (2014, methodology): “Using a scale developed by Derbaix (1995) (see also Peck & Shu, 2009; Peck & Wiggins, 2006), we asked participants to rate the extent to which they experienced each of seven emotional reactions while evaluating the pen (interested, moved, captivated, delighted, enthusiastic, appealed, and amused)…”
An integrative review of sensory marketing: Engaging the senses to affect perception, judgment and behavior (2012, methodology): “In studies of altruistic behavior, researchers (Peck & Wiggins, 2006) gave people brochures for an Arboretum that either had a “touch” element associated with it (e.g., a tree bark or feather in the front page of the brochure) or did not.”
Psychological ownership and affective reaction: Emotional attachment process variables and the endowment effect (2011, background): “…individuals can touch an object, leading to higher valuation (Reb & Connolly, 2007; Wolf, Arkes and Muhanna, 2008); it has also been found that touch for unpleasant objects can simultaneously increase psychological ownership and decrease affective reaction (Peck & Shu, 2009; Peck & Wiggins, 2006).”
Sensory cues and shoppers’ touching behaviour: the case of IKEA (2012, background): “Touching products has been shown to exert a positive impact on shopper attitudes and behaviour, as well as on purchase intentions (Citrin et al., 2003; Peck and Wiggins, 2006) and is associated with effective product placement in stores.”
Multisensory design: Reaching out to touch the consumer (2011, background): “…common sense suggests that this could also be true for human-to-object interactions (see, for example, the emotional valence of the transitional objects to infants, as described by Winnicot, 1964; see also Peck & Wiggins, 2006; Sonneveld & Schifferstein, 2008, for a discussion of this point).”
Too Exciting to Fail, Too Sincere to Succeed: The Effects of Brand Personality on Sensory Disconfirmation (2016, positive): “Of course, there is a wealth of research supporting the benefits of positive disconfirmation (Peck and Childers 2003a; Peck and Wiggins 2006).”
Understanding the do-it-yourself consumer: DIY motivations and outcomes (2011, background): “DIYers may need to see or feel the actual product (Peck and Wiggins 2006) or evaluate the sizes and types of materials.”
The power of sensory marketing in advertising (2016, background): “Peck J, Wiggins J: It just feels good: customers’ affective response to touch and its influence on persuasion.”