Sensory marketing : research on the sensuality of products

By Aradhna Krishna. 2010

216 citations recorded by the source corpus.

View Paper: https://www.semanticscholar.org/paper/28217d6c044fca11ab0af19002c2db67ce775d6d

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Citations in the corpus

An integrative review of sensory marketing: Engaging the senses to affect perception, judgment and behavior (2012, background): “In summer 2008, a group of researchers who had been working on individual senses got together and created the umbrella of sensory marketing for their research (see Krishna, 2010: xii).”
Feminine to smell but masculine to touch? Multisensory congruence and its effect on the aesthetic experience (2010, background): “While a great deal of research on smell has focused on 2010 (e.g., Herz, 2004; Krishna, Lwin Morrin, & Morrin, forthcoming; Lwin, Maureen, & Krishna, forthcoming; Morrin, Lwin, & Krishna, 2010; Morrin & Ratneshwar, 2003), we focus specifically on the impact of smell on product evaluations.”
Store Atmospherics: A Multisensory Perspective (2014, background): “In particular, the emergence of the sensory marketing approach to enhancing the customer experience has occurred (Ganda, 2012; Hult´en, 2011; Hult´en, Broweus, & van Dijk, 2009; Krishna, 2010, 2012, 2013; Lindstrom, 2005a, 2005b; Soars, 2009; Spence, 2002).”
Slim by Design: Redirecting the Accidental Drivers of Mindless Overeating (2014, background): “These external (hence non-physiological) sensory cues can have a large impact on consumption quantity because people typically cannot block out, control, or avoid them (Krishna 2012, 2009; Zampini & Spence 2010).”
Influence of sensory stimuli on brand experience, brand equity and purchase intention (2017, unknown): “By exposing customers to all these stimuli, these senses lead to better brand experiences (Schmitt 1999; Hultén 2011), enriching these by consolidating brand personality, interest, preference and loyalty (Brakus et al. 2009; Krishna 2010; Maymand et al. 2012).”
Managing sensory expectations concerning products and brands: Capitalizing on the potential of sound and shape symbolism (2012, background): “A consumer's brand and product experiences are no exception, as many sensory marketers are increasingly coming to realize (e.g., Hultén, 2011; Hultén, Broweus, & van Dijk, 2009; Krishna, 2010; Lindstrom, 2005; Spence, 2002).”
Emotional responses to branded and unbranded foods (2015, background): “Aligning the emotions communicated by the product (for its intrinsic sensory characteristics) and the pack with branding so that they are consistent augments and strengthens the brand greatly (Krishna, 2010; Lindstrom, 2005).”
Sensory marketing, embodiment, and grounded cognition: A review and introduction (2014, background): “…in consumer behavior has been brought together under the rubric of sensory marketing, that is, “marketing that engages the consumers' senses and affects their perception, judgment, and behavior” (Krishna, 2012, p. 332; for reviews, see Krishna, 2012, 2013, and the contributions in Krishna, 2010).”