An integrative review of sensory marketing: Engaging the senses to affect perception, judgment and behavior

By Aradhna Krishna. 2012

1,444 citations recorded by the source corpus.

Subfields: Cognitive Neuroscience, Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/b36a4518d97ff9ca23815ecc4a40684e52eff3ce

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Citations in the corpus

Sensory stimulation for sensible consumption: Multisensory marketing for e-tailing of ethical brands (2019, background): “as they give rise to cognitive and emotional effects, thus leading to a more engaging and long-lasting impact on customer experiences (von Wallpach & Kreuzer, 2013; Krishna, 2012).”
The Multilevel Nature of Customer Experience Research: An Integrative Review and Research Agenda (2018, neutral): “…al. (2009), Puccinelli et al. (2009), Chang and Horng (2010), Krishna et al. (2010), Svari et al. (2011), Achrol and Kotler (2012), Nguyen et al. (2012), Krishna (2012), Rose et al. (2012), Galak et al. (2013), Klaus (2013), Möller and Herm (2013), Moore (2013), Rahinel and Redden (2013), Maguire…”
The temperature premium: Warm temperatures increase product valuation (2014, background): “Environmental factors (e.g., music and lighting), despite being product-irrelevant, often shape consumers' response to external products and purchase decisions (Belk, 1975; Krishna, 2012).”
Digital Sensory Marketing: Integrating New Technologies into Multisensory Online Experience (2019, background): “Therefore, by engaging the consumers' senses more effectively, sensory marketing strategies can potentially impact the decision-making process in the store (Krishna 2012; Krishna and Aydınoğlu 2017; Spence 2012; see Spence et al. 2014, for a review).”
Examining Tourism Consumers’ Attitudes and the Role of Sensory Information in Virtual Reality Experiences of a Tourist Destination (2021, background): “As previously alluded to, Krishna (2012) defines sensory marketing as an activity that engages consumers’ senses and affects their perception, judgment, and behavior.”
Cross-Modal Communication: Sound Frequency Influences Consumer Responses to Color Lightness (2016, background): “…literature has documented perceived matches between attributes of stimuli in different sensory modalities, referred to as cross-modal correspondences (for a review, see Spence 2011; for marketing contexts, see Krishna 2012; Krishna, Elder, and Caldara 2010; Shen and Sengupta 2014; Spence 2012).”
Consumer participation in the design and realization stages of production: How self-production shapes consumer evaluations and relationships to products (2014, background): “Human beings start to respond to touch even before they are born (Krishna, 2012).”
Too Exciting to Fail, Too Sincere to Succeed: The Effects of Brand Personality on Sensory Disconfirmation (2016, positive): “In a recent call for further research, Krishna (2012) highlights the potential uses of cross-modal violations to enhance consumer memory and even arousal.”
Warmth and conformity: The effects of ambient temperature on product preferences and financial decisions☆ (2014, background): “As suggested by conceptualizations of sensory marketing, background factors that stimulate any of the five senses can have an important influence on consumer decisions (Krishna, 2012).”
Influence of sensory stimuli on brand experience, brand equity and purchase intention (2017, positive): “Krishna (2012) conceptualises sensory marketing based on the difference between sensation and perception, which has consequences in terms of consumption behaviours and attitudes.”
Satiation from sensory simulation: Evaluating foods decreases enjoyment of similar foods (2014, methodology): “With the present research we also address a call for more research on sensory imagery within a consumer context (Krishna, 2012), and provide additional behavioral support for the claim that mental simulations happen spontaneously (Barsalou, 2008; Elder and Krishna, 2012).”
Tourists' memories, sensory impressions and loyalty: in loco and post-visit study in Southwest Portugal (2017, neutral): “In fact, the so-called five senses are responsible for receiving sensory information from the external environment that is crucial for individual perception, memory, and behavior (Dam asio, 2009; Goldstein, 2010; Krishna, 2010, 2012).”
Tablets, touchscreens, and touchpads: : How varying touch interfaces trigger psychological ownership and endowment (2014, background): “Most traditional research on touch focuses on touch-imagery, interpersonal touch, or touching products (Krishna 2011); the role of touch in computer marketing interfaces is little explored.”
Pleasure principles: A review of research on hedonic consumption (2013, background): “For example, consumer research has historically paid only scant attention to deeper product features that drive visceral aesthetic responses or sensory pleasure (see Hoegg & Alba, 2008 and Krishna, 2012, for discussions).”
The future of in-store technology (2019, background): “Scent machines, which can subtly introduce a smell into the retail store, can activate olfactory senses and trigger emotional memory (Krishna 2012).”