Aparna Sundar

Marketing · 2014–2016

A researcher in the Science corpus: 2 papers; trusts 28 researchers and is trusted by 0 researchers here, as inferred from the citation graph.

Subfields

Whom Aparna Sundar trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

  1. Aradhna Krishna
  2. Joann Peck
  3. Brian P. Meier
  4. Angela Y. Lee
  5. Adam D. Galinsky
  6. Joe C. Magee
  7. Derek D. Rucker
  8. Jennifer L. Aaker
  9. M. Beverland
  10. Chris Janiszewski

Papers from Aparna Sundar's perspective

Ordered by how strongly the researchers Aparna Sundar trusts endorse each paper. Same corpus, a different order for every researcher.

  1. Processing Fluency and Aesthetic Pleasure: Is Beauty in the Perceiver's Processing Experience? (Personality and Social Psychology Review)
  2. It Just Feels Good: Customers’ Affective Response to Touch and Its Influence on Persuasion:
  3. Individual Differences in Haptic Information Processing: The "Need for Touch" Scale
  4. 8 Social Hierarchy: The Self‐Reinforcing Nature of Power and Status
  5. When Good Brands Do Bad
  6. The Effect of Conceptual and Perceptual Fluency on Brand Evaluation
  7. Does Touch Affect Taste? The Perceptual Transfer of Product Container Haptic Cues
  8. Effects of Brand Logo Complexity, Repetition, and Spacing on Processing Fluency and Judgment
  9. The Quest for Authenticity in Consumption: Consumers’ Purposive Choice of Authentic Cues to Shape Experienced Outcomes
  10. An integrative review of sensory marketing: Engaging the senses to affect perception, judgment and behavior

Their papers