The Effects of Advertising Copy on Sensory Thoughts and Perceived Taste

By Ryan S. Elder, Aradhna Krishna. 2010

302 citations recorded by the source corpus.

Subfields: Experimental and Cognitive Psychology, Food Science, Social Psychology

View Paper: https://www.semanticscholar.org/paper/ad608ac8430f4a398ba800a66d7681a930524cd0

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In Experimental and Cognitive Psychology

In Food Science

In Social Psychology

Citations in the corpus

Sounds Big: The Effects of Acoustic Pitch on Product Perceptions (2017, background): “For example, taste evaluations of a food or drink involve not only taste but also smell, sight, touch, and sound (Elder and Krishna 2010).”
Investigating the Effects of Memorable Experiences: an Extended Model of Script Theory (2016, unknown): “Sensory experience addresses sight, hearing, touch, taste, and smell (Elder & Krishna, 2010).”
Sensory marketing, embodiment, and grounded cognition: A review and introduction (2014, background): “Elder and Krishna (2010) showed participants text advertisements for foods that either encompassed a single sense ormultiple senses; then, they had the subjects taste the food.”
An integrative review of sensory marketing: Engaging the senses to affect perception, judgment and behavior (2012, background): “In terms of advertising affecting taste, Elder and Krishna (2010) show that an ad emphasizing multiple sensations (e.g., taste, touch and smell) results in better taste perception than one emphasizing taste alone.”
Cross-Modal Communication: Sound Frequency Influences Consumer Responses to Color Lightness (2016, background): “In general, as Elder and Krishna (2010) observe, the interaction of cognition and sensory perception warrants increased scrutiny, and both top-down and automatic effects may operate simultaneously (see also Spence 2011).”
Feminine to smell but masculine to touch? Multisensory congruence and its effect on the aesthetic experience (2010, background): “…sound and vision (Russell, 2002), sound and smell (Spangenberg, Grohmann, & Sprott, 2005), sound and perceived taste (Yorkston & Menon, 2004), touch and taste (Krishna & Morrin, 2008), vision and taste (Hoegg & Alba, 2007), as well as multisensory cognitions and taste (Elder & Krishna, 2010).”
Pleasure principles: A review of research on hedonic consumption (2013, background): “…interventions can influence the attention consumers devote to different dimensions of the product, which in turn will influence their evaluations (Elder & Krishna, 2010; Hoch & Ha, 1986) and, moreover, that this influence may extend to perceptual discrimination (Hoegg & Alba, 2007) and sensory…”