The 'Visual Depiction Effect' in Advertising: Facilitating Embodied Mental Simulation Through Product Orientation

By Ryan S. Elder, Aradhna Krishna. 2012

418 citations recorded by the source corpus.

Subfields: Experimental and Cognitive Psychology, Social Psychology, Human-Computer Interaction

View Paper: https://www.semanticscholar.org/paper/6978de2fd331a029c9d4b9032a77dc47c8609b36

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In Experimental and Cognitive Psychology

In Social Psychology

In Human-Computer Interaction

Citations in the corpus

Embodiment of cognition and emotion (2015, background): “Presumably, individuals use the ease of simulation to guide reasoning and preferences (Elder & Krishna, 2012; Ping, Dhillon, & Beilock, 2009; Shen & Sengupta, 2012).”
Augmenting the eye of the beholder: exploring the strategic potential of augmented reality to enhance online service experiences (2017, background): “Extant embodiment research emphasizes the influence of (in) congruence on customers ’ perceptions (e.g., Elder and Krishna 2012).”
Tablets, touchscreens, and touchpads: : How varying touch interfaces trigger psychological ownership and endowment (2014, background): “Imagery processing cues mental simulation of product behavior (Schlosser 2003), and visual cues play a large role in mental simulation (Elder & Krishna 2012).”
Digital Sensory Marketing: Integrating New Technologies into Multisensory Online Experience (2019, background): “Therefore, by engaging the consumers' senses more effectively, sensory marketing strategies can potentially impact the decision-making process in the store (Krishna 2012; Krishna and Aydınoğlu 2017; Spence 2012; see Spence et al. 2014, for a review).”
Satiation from sensory simulation: Evaluating foods decreases enjoyment of similar foods (2014, background): “With the present research we also address a call for more research on sensory imagery within a consumer context (Krishna, 2012), and provide additional behavioral support for the claim that mental simulations happen spontaneously (Barsalou, 2008; Elder and Krishna, 2012).”
Sensory marketing, embodiment, and grounded cognition: A review and introduction (2014, background): “This approach is increasingly informing research in sensory marketing that explores the role of mental simulation in advertising and related issues (e.g., Elder & Krishna, 2012), as reviewed below.”