Pizzas: p or Square? Psychophysical Biases in Area Comparisons

By Robert Krider, Priya Raghubir, Aradhna Krishna. 2001

170 citations recorded by the source corpus.

Subfields: Cognitive Neuroscience, Experimental and Cognitive Psychology, Social Psychology

View Paper: https://www.semanticscholar.org/paper/55b578b7da18ceed6e7a42f6ed8ed8235cc95f2c

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Citations in the corpus

Behavioural Insights and (Un)healthy Dietary Choices: a Review of Current Evidence (2018, background): “This phenomenon was also found for different shapes of food presentation: Equal amounts of food were perceived as larger when served in triangles compared to squares, with food served in circles being judged the smallest (Krider et al. 2001).”
Can bottles speak volumes? The effect of package shape on how much to buy (2005, background): “While there is some wo his area (Krider et al. 2001), examining the contextual mo rators of the salience of the width versus height dimen emains an area for future research.”
'Bottoms Up!' The Influence of Elongation on Pouring and Consumption Volume (2003, background): “For instance , when participants are instructed to carefully focus on one dimension of the stimuli (such as the width), they show a significant reduction in illusion magnitude when compared with observers who view the illusion under the usual instructions (Coren and Girgus 1972; Krider et al. 2001).”
Visual Representation: Implications for Decision Making (2007, background): “Others, such as Nike’s (2006) iD, Trek’s (2006) Project One, Lands’ End’s (2006) My Virtual Model (see Figure 2, Panel A), and La-Z-Boy’s (2006) room planner, allow users to create and see customized products, to see what they would look like in a particular outfit, or to see how new furniture would”
Is Obesity Caused by Calorie Underestimation? A Psychophysical Model of Meal Size Estimation (2007, background): “…because the shape of the psychophysical function is driven by automatic, low-level perceptual processes; this has been documented in multiple psychophysical studies (Folkes and Matta 2004; Krider, Raghubir, and Krishna 2001; Raghubir and Krishna 1996, 1999; Wansink and Van Ittersum 2003).”
The Completeness Heuristic: Product Shape Completeness Influences Size Perceptions, Preference, and Consumption (2014, background): “Previous research has shown that consumers use aspects of the physical shape of a product or container to estimate quantity, preferences, and how much to consume (e.g., Folkes and Matta 2004; Krider, Raghubir, and Krishna 2001; Raghubir and Krishna 1999; Wansink and Van Ittersum 2003).”
Years, Months, and Days versus 1, 12, and 365: The Influence of Units versus Numbers (2012, methodology): “For instance, salient dimensions influence judgments of area and volume (Krider, Raghubir, and Krishna 2001; Raghubir and Krishna 1999).”
Environmental factors that increase the food intake and consumption volume of unknowing consumers. (2004, background): “Piaget and others have shown that when people observe a cylindrical object (such as a drinking glass), they tend to focus on its vertical dimension at the expense of its horizontal dimension (56, 79, 90).”