Sensory marketing, embodiment, and grounded cognition: A review and introduction

By Aradhna Krishna, Norbert Schwarz. 2014

457 citations recorded by the source corpus.

Subfields: Experimental and Cognitive Psychology, Literature and Literary Theory, Social Psychology

View Paper: https://www.semanticscholar.org/paper/c5d2a152c5f49cfa5cc2f1c68f07d8108f209a16

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Experimental and Cognitive Psychology

1. Graeme McLean
2. Mansour A. Alyahya
3. Pierre Chandon
4. Y. Cornil

In Literature and Literary Theory

1. Graeme McLean
2. Mansour A. Alyahya
3. Pierre Chandon
4. Y. Cornil

In Social Psychology

1. Graeme McLean
2. Mansour A. Alyahya
3. Pierre Chandon
4. Y. Cornil

Citations in the corpus

• Examining Tourism Consumers’ Attitudes and the Role of Sensory Information in Virtual Reality Experiences of a Tourist Destination (2021, background): “Through a combination of sensory attributes, marketers are able to develop experiences that are capable of influencing consumers’ thoughts, feelings, and decisions (Krishna and Schwarz 2014; Krishna 2012).”
• Destination attractiveness and destination attachment: The mediating role of tourists' attitude (2016, unknown): “Since people experience the world primarily through their senses, the accompanying subjective experience plays a key role in both human action and cognition (Krishna & Schwarz, 2014).”
• Pleasure as a Substitute for Size: How Multisensory Imagery Can Make People Happier with Smaller Food Portions (2016, methodology): “Drawing from mental imagery research (Barsalou 1999; Krishna and Schwarz 2014), we tested a new intervention, multisensory imagery, which involves prompting people to vividly imagine the pleasant multisensory features of hedonic foods, either through direct instructions or simply by using vivid…”