Interaction of Senses: The Effect of Vision versus Touch on the Elongation Bias

By Aradhna Krishna. 2006

150 citations recorded by the source corpus.

Subfields: Cognitive Neuroscience, Experimental and Cognitive Psychology, Social Psychology

View Paper: https://www.semanticscholar.org/paper/6ad8e060a5997dbf73e79f5492828d8686c8bdf3

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In Cognitive Neuroscience

In Experimental and Cognitive Psychology

In Social Psychology

Citations in the corpus

Tactile and haptic perceptual organization (2015, methodology): “As visual estimates of volume were found to be biased depending on the object geom- etry, Krishna (2006) decided to investigate this so-called “elongation bias” haptically.”
Sensory marketing, embodiment, and grounded cognition: A review and introduction (2014, background): “006 Zhang, 2008) or ameliorated by the addition of another sensory input (Krishna, 2006).”
An integrative review of sensory marketing: Engaging the senses to affect perception, judgment and behavior (2012, background): “Product scent and memory Krishna, Lwin, and Morrin did a trilogy of papers exploring product-embedded scent and memory for associated information. In Krishna, Lwin, andMorrin (2010), they demonstrate that product scent increases memory for associated information. In one of their experiments, subject”
Reflections on the replication corner: In praise of conceptual replications (2015, background): “Lin (2013) Does container weight influence judgments of volume? Krishna (2006), J. Consumer Research Replicated finding that longer cylinders are perceived to have more volume than shorter ones of equal volume, then showed this bias goes away when weight cues are incorporated into volume judgments M”
Slim by Design: Redirecting the Accidental Drivers of Mindless Overeating (2014, methodology): “This mistaken use of an additive heuristic to solve a multiplicative size estimation problem explains why elongated packages appear bigger than packages with a lower height to width ratio (Krishna, 2006; Raghubir & Krishna, 1999; Wansink & Van Ittersum, 2003).”
The Effect of Mere Touch on Perceived Ownership (2009, background): “More generally, while there is some research on the interaction between touch and other senses (Krishna 2006; Krishna and Morrin 2008), more research is needed in this area.”