Knowledge creation in consumer research: Multiple routes, multiple criteria

By John G. Lynch, J. Alba, Aradhna Krishna, Vicki G. Morwitz, Zeynep Gürhan‐Canli. 2012

101 citations recorded by the source corpus.

Subfields: Applied Psychology, Marketing, Tourism, Leisure and Hospitality Management

View Paper: https://www.semanticscholar.org/paper/116873772ca56e72ce09e5df1611d2366b4061a1

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Applied Psychology

1. J. Goodman
2. Gabriele Paolacci

In Marketing

1. J. Goodman

Citations in the corpus

• Crowdsourcing Consumer Research (2017, background): “On the contrary, there is nothing inherently wrong with serendipi-tous explorations that are followed by appropriately powered (and ideally preregistered) confirmatory research (Alba 2012; Lynch et al. 2012; Sakaluk 2016; Wagenmakers et al. 2012).”