Appeals in television advertising: A content analysis of commercials aimed at children and teenagers

By Moniek Buijzen, Patti M. Valkenburg. 2002

67 citations recorded by the source corpus.

Subfields: Gender Studies, Marketing

View Paper: https://www.semanticscholar.org/paper/1d4e0f638166945b8bc0986f4d60098c6912af90

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Gender Studies

1. Esther Rozendaal
2. E. V. van Reijmersdal
3. Moniek Buijzen

In Marketing

1. E. V. van Reijmersdal
2. Esther Rozendaal
3. Moniek Buijzen
4. Sophie C. Boerman
5. Nathaniel J. Evans
6. Bartosz W. Wojdynski
7. Michelle R. Nelson
8. Liselot Hudders

Citations in the corpus

• Reconsidering Advertising Literacy as a Defense Against Advertising Effects (2011, background): “For one, there is the consistent focus on fun and play in advertisements, with scenes filled with happy and excited children (Buijzen & Valkenburg, 2002; Page & Brewster, 2007).”