Children, Advertising, and Product Experiences: A Multimethod Inquiry
By Elizabeth S. Moore, R. Lutz. 2000
263 citations recorded by the source corpus.
Subfields: Gender Studies, Literature and Literary Theory, Marketing
View Paper: https://www.semanticscholar.org/paper/a34f863a51307b7548573d41f3f3b5e3258b976d
How researchers see this paper
The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.
In Gender Studies
- Moniek Buijzen
- Esther Rozendaal
- Sonia Livingstone
- Ellen J. Helsper
- Patti M. Valkenburg
- Clare Leonard
- Richard Elliott
- M. Tadajewski
In Literature and Literary Theory
- Moniek Buijzen
- Esther Rozendaal
- E. V. van Reijmersdal
- Patti M. Valkenburg
- Sonia Livingstone
- Ellen J. Helsper
- Clare Leonard
- Richard Elliott
In Marketing
- Moniek Buijzen
- Esther Rozendaal
- E. V. van Reijmersdal
- Patti M. Valkenburg
- Clare Leonard
- Richard Elliott
- M. Tadajewski
- Sonia Livingstone
Citations in the corpus
- Appeals in television advertising: A content analysis of commercials aimed at children and teenagers (2002, background): “When children like a commercial, the chance that they also like the brand and ask their parents to buy the brand is greatly enhanced (Derbaix and Bree, 1997; Moore and Lutz, 2000; Phelps and Hoy, 1996).”
- Characteristics of virtual experience in electronic commerce: A protocol analysis (2001, background): “Two coders independently analyzed 14% (142 out of 993) of the units of thought, which resulted in only 12 intercoder disagreements.”
- “Deep” and “Surface” Cues: Brand Extension Evaluations by Children and Adults (2002, result): “This affective response is consistent with results from a recent study by Moore and Lutz (2000), who found that product evaluations by children ages 10–11 were influenced by their affect toward the ads, even though this age group tends to recognize the exaggerations in many ads and understands the…”
- Children and the Changing World of Advertising (2004, background): “…suggest that older children (11–12 year olds) may actually be more attentive to the entertainment provided by advertising than younger children (7–8 year olds), and are more likely to allow it to shape their interpretations of product usage (see Moore and Lutz 2000 for more detailed findings).”
- Children’s understanding of advertisers’ persuasive tactics (2011, background): “They are less orientated towards the functionalities and more towards the enjoyment an advertised product may offer (see Derbaix & Bree 1997; Moore & Lutz 2000).”
- Remembering motivation research: toward an alternative genealogy of interpretive consumer research (2006, background): “This is to be expected and has not prevented previous commentators from delineating positivist or interpretivist research in this way (e.g. Burrell and Morgan, 1992[1979]; Holbrook, 1997; Hudson and Ozanne, 1988; Keat and Urry, 1975; Mick and Demoss, 1990; Morgan and Smircich, 1980; Murray and Ozann”
- Exploring children's choice: the reminder effect of product placement (2004, background): “Moore and Lutz (2000) observe that older children (10‐12-year-olds) are more able to appreciate advertisements’ nuances and to connect these with how products are used.”
- Does Advertising Literacy Mediate the Effects of Advertising on Children? A Critical Examination of Two Linked Research Literatures in Relation to Obesity and Food Choice (2006, background): “Yet close examination of the published reviews reveals that rarely is empirical evidence cited in support of this crucial claim (e.g. Lewis & Hill, 1998; Moore & Lutz, 2000; Valkenburg, 2000; van Evra, 1995; Young, 2003).”