The Impact of Television Advertising on Children's Christmas Wishes

By Moniek Buijzen, Patti M. Valkenburg. 2000

115 citations recorded by the source corpus.

Subfields: Literature and Literary Theory, Marketing, Social Psychology

View Paper: https://www.semanticscholar.org/paper/00428264ee49b4157ef701140a739d4281b7e2cc

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Literature and Literary Theory

1. Moniek Buijzen
2. Patti M. Valkenburg
3. Esther Rozendaal
4. E. V. van Reijmersdal
5. Michelle R. Nelson
6. Jochen Peter
7. Suzanna J. Opree
8. Sophie C. Boerman

In Marketing

1. Moniek Buijzen
2. Patti M. Valkenburg
3. E. V. van Reijmersdal
4. Esther Rozendaal
5. Sophie C. Boerman

In Social Psychology

1. Moniek Buijzen
2. Patti M. Valkenburg
3. Jochen Peter

Citations in the corpus

• Appeals in television advertising: A content analysis of commercials aimed at children and teenagers (2002, background): “Research has also shown that by the age of nine, children start to lose interest in toys and develop a preference for products with a social function, such as music and sports equipment (Buijzen and Valkenburg, 2000).”
• The effects of television advertising on materialism, parent-child conflict, and unhappiness: A review of research (2003, background): “1): Nine correlational studies (Atkin, 1975a, 1975b; Buijzen & Valkenburg, 2000; Galst & White, 1976; Isler, Popper, & Ward, 1987; Robertson & Rossiter, 1976, 1977; Robertson, Ward, Gatignon, & Klees, 1989; Ward & Wackman, 1972) and two experiments (Goldberg & Gorn, 1978; Stoneman & Brody, 1981).2…”
• Introducing the PCMC Model: An Investigative Framework for Young People's Processing of Commercialized Media Content (2010, unknown): “…in toys and games, and in late childhood they are more involved with functional products such as school stationary and due to the growing importance of peer acceptance adolescents are most interested in products with a social function, such as CDs and cell phones (Buijzen & Valkenburg, 2000).”
• Determinants of the Financial Literacy among College Students in Malaysia (2015, background): “In a study conducted by Buijzen & Valkenburg (2003), it was reported that 33% of college and high schools students use media or internet as a mean to seek financial knowledge.”