Michelle R. Nelson
Sociology and Political Science · 2000–2016
A researcher in the Science corpus: 15 papers; trusts 62 researchers and is trusted by 39 researchers here, as inferred from the citation graph.
Subfields
- Sociology and Political Science — 108 citations into it; #2,330 of 22,756 by trust here, #2,039 by citations
- Marketing — 92 citations into it; #624 of 6,289 by trust here, #532 by citations
- Social Psychology — 46 citations into it; #3,279 of 15,694 by trust here, #3,781 by citations
- Literature and Literary Theory — 43 citations into it; #351 of 2,496 by trust here, #201 by citations
- Gender Studies — 32 citations into it; #3,588 of 4,924 by trust here, #3,006 by citations
- Education — 24 citations into it
- Organizational Behavior and Human Resource Management — 18 citations into it
- Cognitive Neuroscience — 14 citations into it
Whom Michelle R. Nelson trusts overall
Their strongest outbound trust, strongest first, inferred from their citations.
- Esther Rozendaal
- Robert Kozinets
- Shalom H. Schwartz
- Moniek Buijzen
- J. Kurman
- F. V. D. van de Vijver
- Peter Wright
- A. Greenwald
- Soontae An
- E. V. van Reijmersdal
Who trusts Michelle R. Nelson overall
- Martin Waiguny
- Moonhee Yang
- Yang Yang
- Sophie C. Boerman
- Ralf Terlutter
- E. V. van Reijmersdal
- K. Fatehi
- Fuan Li
- Chingching Chang
- David Roskos-Ewoldsen
Papers from Michelle R. Nelson's perspective
Ordered by how strongly the researchers Michelle R. Nelson trusts endorse each paper. Same corpus, a different order for every researcher.
- The Development of Marketplace Persuasion Knowledge in Children, Adolescents, and Young Adults
- Implicit social cognition: attitudes, self-esteem, and stereotypes.
- Reconsidering Advertising Literacy as a Defense Against Advertising Effects
- A unified theory of implicit attitudes, stereotypes, self-esteem, and self-concept. (Psychology Review)
- Enjoyment of Advergames and Brand Attitudes
- The Effects of Playing an Advergame on Young Children's Perceptions, Preferences, and Requests
- Who’s messing with my mind?
- Is Children's Understanding of Nontraditional Advertising Comparable to Their Understanding of Television Advertising?
- Audience Response to Product Placements: An Integrative Framework and Future Research Agenda
- The effectiveness of casual advergames on adolescents' brand attitudes
Their papers
- Effects of Culture, Gender, and Moral Obligations on Responses to Charity Advertising Across Masculine and Feminine Cultures (2006) — 151 citations
- How to Measure Persuasion Knowledge (2015) — 210 citations
- Adolescent brand consciousness and product placements: awareness, liking and perceived effects on self and others (2005) — 227 citations
- Horizontal and Vertical Individualism and Achievement Values (2002) — 176 citations
- Entertainment matters! The relationship between challenge and persuasiveness of an advergame for children (2012) — 109 citations
- Explaining Gendered Responses to “Help-Self” and “Help-Others” Charity Ad Appeals: The Mediating Role of World-Views (2000) — 294 citations
- A reduced version of the horizontal and vertical individualism and collectivism scale: A four-country assessment (2008) — 269 citations
- How Advergame Content Influences Explicit and Implicit Brand Attitudes: When Violence Spills Over (2013) — 111 citations
- Message order effects and gender differences in advertising persuasion (2003) — 184 citations
- Exploring cross-cultural ambivalence: a netnography of intercultural wedding message boards (2005) — 187 citations
- Developing Persuasion Knowledge by Teaching Advertising Literacy in Primary School (2016) — 103 citations
- The Relationship of Persuasion Knowledge, Identification of Commercial Intent and Persuasion Outcomes in Advergames—the Role of Media Context and Presence (2014) — 88 citations
- Examination of Gender-role Portrayals in Television Advertising across Seven Countries (2011) — 159 citations
- Cross-Cultural Differences in Sexual Advertising Content in a Transnational Women's Magazine (2005) — 112 citations
- Recall of Brand Placements in Computer/Video Games (2002) — 460 citations