Elizabeth S. Moore
Marketing · 2000–2016
A researcher in the Science corpus: 5 papers; trusts 2 researchers and is trusted by 20 researchers here, as inferred from the citation graph.
Subfields
- Marketing — 13 citations into it; #749 of 6,289 by trust here, #1,212 by citations
Whom Elizabeth S. Moore trusts overall
Their strongest outbound trust, strongest first, inferred from their citations.
Who trusts Elizabeth S. Moore overall
- Richard Elliott
- Moniek Buijzen
- June Cotte
- Martin Waiguny
- Esther Rozendaal
- Ralf Terlutter
- Patti M. Valkenburg
- Sonia Livingstone
- Clare Leonard
- Shi Zhang
Papers from Elizabeth S. Moore's perspective
Ordered by how strongly the researchers Elizabeth S. Moore trusts endorse each paper. Same corpus, a different order for every researcher.
- Delusions of success. How optimism undermines executives' decisions. (Harvard Business Review)
- When Do Consumers Avoid Imperfections? Superficial Packaging Damage as a Contamination Cue
- Passing the Torch: Intergenerational Influences as a Source of Brand Equity
- Creating virtual product experiences: The role of telepresence
- Children and Television Advertising
- Children, Advertising, and Product Experiences: A Multimethod Inquiry
- Prepurchase Attribute Verifiability, Source Credibility, and Persuasion
- Controlling the Information Flow: Effects on Consumers' Decision Making and Preferences
- The Effects of Progressive Levels of Interactivity and Vividness in Web Marketing Sites
- Measuring the Customer Experience in Online Environments: A Structural Modeling Approach
Their papers
- Passing the Torch: Intergenerational Influences as a Source of Brand Equity (2002) — 391 citations
- The Squander Sequence: Understanding Food Waste at Each Stage of the Consumer Decision-Making Process (2016) — 198 citations
- Macromarketing as a Pillar of Marketing Thought (2006) — 118 citations
- Children and the Changing World of Advertising (2004) — 211 citations
- Children, Advertising, and Product Experiences: A Multimethod Inquiry (2000) — 263 citations