Children’s understanding of advertisers’ persuasive tactics

By Esther Rozendaal, Moniek Buijzen, Patti M. Valkenburg. 2011

148 citations recorded by the source corpus.

Subfields: Education, Literature and Literary Theory, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/1fe20b12c01641ff326b0df08b641f29742236c1

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In Education

In Literature and Literary Theory

In Sociology and Political Science

Citations in the corpus

Developing Persuasion Knowledge by Teaching Advertising Literacy in Primary School (2016, methodology): “We integrated examples of advertising that targeted children and parents as a way to show tactics and facilitate discussion (Rozendaal et al. 2011).”
Advertising targeting young children: an overview of 10 years of research (2006–2016) (2019, background): “Since then, it has become an increasingly important research topic, and several articles have elaborated on this (e.g. Lapierre 2015; Livingstone and Helsper 2006; Rozendaal et al. 2011).”
Sidedness, commercial intent and expertise in blog advertising (2016, background): “The explicit disclosure that the information was sponsored significantly reduced the message's desired effect on consumers, as has been postulated by several studies on advertising skepticism (Rozendaal et al., 2011).”
How advertising literacy training affect children's responses to television commercials versus advergames (2016, background): “With regard to cognitive advertising literacy, evidence for the fact that a higher degree of literacy may result in lower advertising effects has been inconclusive (Rozendaal et al. 2011).”
Children's Advertising Literacy for Advergames: Perception of the Game as Advertising (2014, background): “In other words, children lack the motivation and ability to retrieve and apply their advertising-related knowledge (Rozendaal et al. 2011).”
Comparing TV Ads and Advergames Targeting Children: The Impact of Persuasion Knowledge on Behavioral Responses (2013, background): “This advertising cue should make the motives of the persuasive message more accessible and thus help children “stop and think” about what the advertisement is trying to accomplish (Rozendaal et al. 2011).”
Disclosing sponsored Instagram posts: the role of material connection with the brand and message-sidedness when disclosing covert advertising (2019, background): “As a result, critical feelings such as ad skepticism may be instigated (Boerman, Van Reijmersdal, and Neijens 2012; Rozendaal, Buijzen, and Valkenburg 2011).”