JoAndrea Hoegg
Marketing · 2007–2014
A researcher in the Science corpus: 7 papers; trusts 11 researchers and is trusted by 8 researchers here, as inferred from the citation graph.
Subfields
- Marketing — 43 citations into it; #3,799 of 6,289 by trust here, #1,670 by citations
- Social Psychology — 40 citations into it
- Sociology and Political Science — 35 citations into it; #21,870 of 22,756 by trust here, #9,840 by citations
- Experimental and Cognitive Psychology — 23 citations into it; #4,913 of 9,731 by trust here, #3,300 by citations
- Cognitive Neuroscience — 19 citations into it; #10,354 of 10,852 by trust here, #6,180 by citations
- Organizational Behavior and Human Resource Management — 17 citations into it
- Applied Psychology — 12 citations into it
Whom JoAndrea Hoegg trusts overall
Their strongest outbound trust, strongest first, inferred from their citations.
- Matthew Thomson
- Darren W. Dahl
- Choong Whan Park
- Lera Boroditsky
- Jennifer J. Argo
- G. Gorn
- D. Macinnis
- Marc Hassenzahl
- Lan Jiang
- Eduardo B. Andrade
Who trusts JoAndrea Hoegg overall
- Aradhna Krishna
- Henrik Hagtvedt
- Ryan S. Elder
- Charles Spence
- Lea H Dunn
- Brian Wansink
- J. Alba
- Roland Schroll
- Julio Sevilla
- Lei Vincent Huang
Papers from JoAndrea Hoegg's perspective
Ordered by how strongly the researchers JoAndrea Hoegg trusts endorse each paper. Same corpus, a different order for every researcher.
- Are All Out-Groups Created Equal? Consumer Identity and Dissociative Influence
- The Ties That Bind: Measuring the Strength of Consumers’ Emotional Attachments to Brands
- Embarrassment in Consumer Purchase: The Roles of Social Presence and Purchase Familiarity
- Affect, Appraisal, and Consumer Judgment
- A model of (often mixed) stereotype content: competence and warmth respectively follow from perceived status and competition.
- Schadenfreude as a consumption-related emotion: Feeling happiness about the downfall of another's product
- Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers
- Fundamental dimensions of social judgment: understanding the relations between judgments of competence and warmth. (Journal of Personality and Social Psychology)
- Promoting systematic processing in low-motivation settings: effect of incongruent information on processing and judgment.
- The Interplay of Beauty, Goodness, and Usability in Interactive Products (Hum. Comput. Interact.)
Their papers
- The Persuasive Role of Incidental Similarity on Attitudes and Purchase Intentions in a Sales Context (2010) — 209 citations
- The Impact of Fear on Emotional Brand Attachment (2014) — 157 citations
- The Future Looks “Right”: Effects of the Horizontal Location of Advertising Images on Product Attitude (2013) — 219 citations
- Consumer Reaction to Unearned Preferential Treatment (2013) — 102 citations
- The Impact of Candidate Appearance and Advertising Strategies on Election Results (2011) — 122 citations
- The good, the bad, and the ugly: Influence of aesthetics on product feature judgments (2010) — 173 citations
- Taste Perception: More than Meets the Tongue (2007) — 287 citations