Roland Schroll

Marketing · 2018

A researcher in the Science corpus: 1 paper; trusts 16 researchers and is trusted by 2 researchers here, as inferred from the citation graph.

Subfields

Whom Roland Schroll trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

  1. Andrew F. Hayes
  2. Eva R. Brumberger
  3. Nicholas Epley
  4. S. Spencer
  5. Marina Puzakova
  6. Alexander Fedorikhin
  7. Choong Whan Park
  8. Matthew Thomson
  9. Adam Waytz
  10. David Gefen

Who trusts Roland Schroll overall

  1. Huiling Huang
  2. Stephanie Q. Liu

Papers from Roland Schroll's perspective

Ordered by how strongly the researchers Roland Schroll trusts endorse each paper. Same corpus, a different order for every researcher.

  1. Introduction to Mediation, Moderation, and Conditional Process Analysis: A Regression-Based Approach
  2. On seeing human: a three-factor theory of anthropomorphism. (Psychology Review)
  3. The Ties That Bind: Measuring the Strength of Consumers’ Emotional Attachments to Brands
  4. Saving Mr. Nature: Anthropomorphism enhances connectedness to and protectiveness toward nature
  5. When Humanizing Brands Goes Wrong: The Detrimental Effect of Brand Anthropomorphization amid Product Wrongdoings
  6. Managing User Trust in B2C e-Services
  7. Is That Car Smiling at Me? Schema Congruity as a Basis for Evaluating Anthropomorphized Products
  8. Establishing a causal chain: why experiments are often more effective than mediational analyses in examining psychological processes. (Journal of Personality and Social Psychology)
  9. Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers
  10. Embarrassment in Consumer Purchase: The Roles of Social Presence and Purchase Familiarity

Their papers