Affect, Appraisal, and Consumer Judgment

By Catherine Yeung, R. Wyer. 2004

253 citations recorded by the source corpus.

Subfields: Marketing, Social Psychology, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/f6b384ec6577327c970fa88f3ad3e79f099bfae8

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

In Social Psychology

In Sociology and Political Science

Citations in the corpus

The role of positive emotions in experiential decisions (2007, methodology): “Some studies have shown that consumers monitor their feelings when making decisions (Pham, 1998; Shiv & Fedorikhin, 1999; Yeung & Wyer, 2004).”
The influence of ad-evoked feelings on brand evaluations: : Empirical generalizations from consumer responses to more than 1000 TV commercials (2013, background): “This finding is also observed when comparing the evaluation of hedonic products to the evaluation of utilitarian products (Adaval, 2001; White & McFarland, 2009; Yeung & Wyer, 2004).”
Emotion and Rationality: A Critical Review and Interpretation of Empirical Evidence (2007, background): “Second, initial affective responses to an object seem to trigger a confirmatory search for information that supports the initial feelings (Pham et al., 2001; Yeung & Wyer, 2004).”
Consumers’ Trust in Feelings as Information (2012, unknown): “Consistent with previous ﬁndings (Adaval 2001; Pham 1998; Yeung and Wyer 2004), the simple effect of target affect was greater in the high-feeling-relevance (date) condition ( M Pleasant p 6.00 vs.”
The role of arousal congruency in influencing consumers' satisfaction evaluations and in‐store behaviors (2007, background): “These affective reactions are particularly salient when the judgment involves hedonic criteria (Adaval, 2001; Pham, 1998; Yeung and Wyer, 2004).”
The good, the bad, and the ugly: Influence of aesthetics on product feature judgments (2010, background): “In the marketplace, however, consumers are often exposed through advertising or store displays to visual appearances prior to learning about product features (Yeung & Wyer, 2004).”
The impact of national stereotypes on the country of origin effect: A conceptual framework (2008, background): “Recent research confirms that affective responses are more likely to have an effect on product evaluations that are based on hedonic rather on utilitarian criteria (Yeung and Wyer, 2004).”
Uncertainty Increases the Reliance on Affect in Decisions (2017, unknown): “This is the dimension identified by Pham (1998) and operationalized in several subsequent studies (White and McFarland 2009; Yeung and Wyer 2004).”
Adoption and usage of M-commerce: a cross-cultural comparison of Hong Kong and the United Kingdom (2005, background): “…in consumer behaviour research to distinguish, for example, between shopping experiences [Babin et al. 1994], consumers' product judgement criteria [Yeung and Wyer 2004], brand commitment determinants [Chaudhuri and Holbrook 2002] and values associated with online and offline shopping…”
Two minds, three ways: dual system and dual process models in consumer psychology (2012, methodology): “The affect heuristic has been used as a possible explanation for a range of product judgments, including differences in product attribute recall (Yeung and Wyer 2004), emotional framing in the media (Sinaceur, Heath, and Cole 2005), option framing effects (Biswas 20094), product “valuation by…”
Attention, emotions and cause-related marketing effectiveness (2015, unknown): “Consumers who buy hedonic products are predisposed to be generous because egoistic altruism acts as a “warm glow”, which minimises the guilt from individualistic pleasure associated with indulgent products (Andreoni, 1992; Winterich and Barone, 2011; Yeung and Wyer, 2004).”
The Nature and Role of Affect in Consumer Behavior (2008, background): “Because evaluative responses tend to be dominant, high arousal induces polarization (e.g., Allen, Kenrick, Linder, & McCall, 1989).”
Hedonic products for you, utilitarian products for me (2016, background): “By contrast, the other option featured superior hedonic attributes but inferior utilitarian attributes (Bhargave et al., 2015; Chernev, 2004; Roy & Ng, 2012; Sela & Berger, 2012; Yeung & Wyer, 2004).”