Consumer Reaction to Unearned Preferential Treatment

By Lan Jiang, JoAndrea Hoegg, Darren W. Dahl. 2013

102 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management

View Paper: https://www.semanticscholar.org/paper/b150d3fd9fefb763a1071d32fa3030f3b62dd1d4

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. Benedikt Schnurr
2. Roland Schroll
3. Dhruv Grewal
4. Stephanie Q. Liu
5. Huiling Huang
6. Shpëtim Çerri

In Organizational Behavior and Human Resource Management

1. Benedikt Schnurr
2. Roland Schroll
3. Dhruv Grewal
4. Shpëtim Çerri

Citations in the corpus

• Humanizing Products with Handwritten Typefaces (2018, background): “However, in consumer behavior research, the term social presence refers to the co-presence of others in the same environment (Argo, Dahl, and Manchanda 2005; Dahl, Manchanda, and Argo 2001; Jiang, Hoegg, and Dahl 2013; Ramanathan and McGill 2007).”